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Planning application

The Wellington 81 - 83 Waterloo Road London SE1 8UD

Granted Lambeth 25/03529/ADV Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of an internally illuminated, double-sided sequential LCD digital advertisement.

As published by the council, reference 25/03529/ADV

Application record

Reference
25/03529/ADV
Type
Advertisement Consent
Status
Decided
Decision
Granted As published: Grant Permission
Received
12 Nov 2025
Validated
12 Nov 2025
Decided
9 Jan 2026
Ward
Waterloo & South Bank
Decision by
Delegated Decision
Postcode
SE1 8UD

Site history

Applications at this address on the Lambeth register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 26/00088/NMC Granted

    The Wellington 81 - 83 Waterloo Road London SE1 8UD

    Application for a non-material amendment following a grant of permission ref: 25/03529/ADV (Display of an internally illuminated, double-sided sequential LCD digital advertisement) granted 09.01.2026. Amendment sought: Correction to condition 10 to limit the minimum display time of each advertisement to 10 seconds on the decision notice for the host permission.

    Decided 13 Jan 2026 Amendments

Timeline

Dates from the published record

  1. 12 Nov 2025

    Received by Lambeth

  2. 9 Jan 2026

    Decision issued: Grant Permission

  3. 10 Aug 2026

    Added to PlanIndex

Cases linked to this one on the register

1 later application on the register refers to this one:

  • 26/00088/NMC Granted

    The Wellington 81 - 83 Waterloo Road London SE1 8UD

    Application for a non-material amendment following a grant of permission ref: 25/03529/ADV (Display of an internally illuminated, double-sided sequential LCD digital advertisement) granted 09.01.2026. Amendment sought: Correction to condition 10 to limit the minimum display time of each advertisement to 10 seconds on the decision notice for the host permission.

    Decided 13 Jan 2026 Amendments

Who's behind it

Company information only, from the register and Companies House

JCDecaux UK Ltd Agent, registered in Middlesex

Active · incorporated 1982 · Middlesex

270 applications on PlanIndex · across 29 councils · 64% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

3 documents on file for this application

  • DELEGATED REPORT Delegated Register · 09 Jan 2026
  • SITE PLAN AND IMAGES Plans · 12 Nov 2025
  • SITE PLAN AND IMAGES Plans · 12 Nov 2025

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Lambeth granted permission on 9 January 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • The Wellington 81 - 83 Waterloo Road London SE1 8UD

    26/00088/NMC Submitted 12 Jan 2026 50 yards away

    Application for a non-material amendment following a grant of permission ref: 25/03529/ADV (Display of an internally illuminated, double-sided sequential LCD digital advertisement) granted 09.01.2026. Amendment sought: Correction to condition 10 to limit the minimum display time of each advertisement to 10 seconds on the decision notice for the host permission.

    Granted Amendments 2 docs
  • Unit 43 The Colonnade Waterloo Station London SE1 8SF

    26/01010/LDCP Submitted 30 Mar 2026 50 yards away

    85% historically approved · decision due ~8 Jun

    Application for a Certificate of Lawful Development (Proposed) with respect to certify that there are no planning restrictions on the hours of operation for the restaurant.

    Decided Lawful development 3 docs
  • 91 Waterloo Road London Lambeth SE1 8RT

    15/07344/FUL Submitted 23 Dec 2015 50 yards away

    Erection of a ground floor extension to create an office entrance and reconfigure lobby to provide reception, shared meeting spaces and break out areas, ancillary Class A1/A3 unit within the reception at ground floor and basement and the provision of a Class A1/A3 unit at mezzanine, ground and basement and associated alterations to the external elevations

    Withdrawn Full applications Extension 22 docs
  • Telephone Kiosk Outside 91 Waterloo Road London

    26/01320/ADV Submitted 27 Apr 2026 50 yards away

    Installation of a BT Street Hub unit with two digital 75-inch LCD display screens.

    Granted Advertising 13 docs
  • Telephone Kiosk Outside 91 Waterloo Road London

    26/01319/FUL Submitted 27 Apr 2026 50 yards away

    Installation of BT Street Hub unit with two digital 75-inch LCD display screens.

    Granted Full applications 13 docs
  • 103 Waterloo Road London SE1 8UL

    16/04954/FUL Submitted 19 Aug 2016 100 yards away

    Change of use of redundant entrance at 103 Waterloo Road (Class B1) to provide new retail unit (Class A1) including internal works and associated alterations to the external elevations.

    Granted Full applications 14 docs

In Lambeth

  • 26/02971/ADV Awaiting decision

    Queen Elizabeth Hall And Purcell Room South Bank London SE1 8XX

    Retention of existing advertisements and artwork associated with the temporary Wahaca restaurant and food truck for a further 5 years. (Please note: The reference number for this Advertisement Consent application is 26/02971/ADV but there is also an associated application for Full Planning Permission related to these works with reference number: 26/02970/FUL)

    Received 12 Oct, published by the council 21 Oct 2026 Advertising
  • 26/02943/ADV Awaiting decision

    40 - 48 Bromell's Road London SW4 0BG

    Display of 2x externally illuminated lettering fascia signs, 2x internally illuminated projecting signs, and 2x non-illuminated retractable fabric awning signs.

    Received 8 Oct, published by the council 20 Oct 2026 Advertising
  • 26/02878/ADV Awaiting decision

    452-456 Brixton Road London SW9 8EA

    Installation of 3 x internally illuminated static fascia signs, 1 x internally illuminated static hanging sign and 2 x internally fixed TV screens

    Received 2 Oct, published by the council 14 Oct 2026 Advertising
  • 26/02866/ADV Awaiting decision

    Arches 149 - 152 Newport Street London SE11 6AQ

    Display of 4 non-illuminated static fascia signs fitted within the head of each arch, a static entrance sign above the doorway and up to 7 wall-mounted signs to the side of the doorway.

    Received 1 Oct, published by the council 13 Oct 2026 Advertising
  • 26/02039/ADV Granted

    Michael Tippett College Belthorn Crescent London SW12 0NS

    Display of 1x internally illuminated lettering fascia sign and 3x non-illuminated signs.

    Received 13 Jul, published by the council 21 Aug 2026 Advertising