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Planning application

21/01592/ADV

253 Brixton Road London SW9 6LH

Refused Lambeth Advertisement Consent

Proposal

Removal of an existing internally illuminated static advertisement panel for the display of an internally illuminated digital LED advertisement display panel.

As published by the council, reference 21/01592/ADV

Timeline

Dates from the published record

  1. 21 Apr 2021

    Received by Lambeth

  2. 16 Jun 2021

    Decision issued: Refuse Permission

  3. 25 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/00662/LDCE Granted

    257 - 259 Brixton Road London SW9 6LH

    Certificate of Lawfulness (Existing) with respect to the continuous use of the lower ground floor with residential flats 11, 12 and 14.

    3 Mar 2026 22m away Lawful development
  • 25/03887/ADV Granted

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    Installation of digitally printed vinyl window graphics.

    15 Dec 2025 59m away Advertising
  • 25/03975/FUL Awaiting decision

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  • 26/00880/VOC Granted

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    18 Mar 2026 92m away Amendments
  • 26/01140/G24 Refused

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    10 Apr 2026 115m away Telecoms
  • 26/01930/TCA Awaiting decision

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In Lambeth

  • 26/01666/ADV Granted

    496-498 Brixton Road London Lambeth SW9 8EX

    Display of illuminated fascia signage and a projecting sign.

    5 Jun 2026 Advertising
  • 26/01231/ADV Refused

    48 Kennington Road London SE1 7BL

    Display of 1 internally illuminated fascia sign.

    20 Apr 2026 Advertising
  • 26/01331/ADV Granted

    Kennington Lane Pavement, In Front Of 238 Kennington Lane London SE11

    Display of an internally illuminated single digital LCD screen as part of a Communication Hub unit.

    28 Apr 2026 Advertising
  • 26/01533/ADV Refused

    Bus Shelter Outside 451 - 453 Brixton Road London SW9 8HH

    Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and dynamic content with automatic image rotation.

    20 May 2026 Advertising
  • 26/01265/ADV Granted

    99 Upper Ground London Lambeth SE1 9PP

    Display of externally illuminated signage comprising 2no. sets of individually mounted illuminated letters at roof level on the north and west elevations of the building.

    21 Apr 2026 Advertising