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Planning application

21/00899/ADV

6 The Pavement London SW4 0HY

Granted Lambeth Advertisement Consent

Proposal

Display of 1x non-illuminated projecting sign.

As published by the council, reference 21/00899/ADV

Timeline

Dates from the published record

  1. 4 Mar 2021

    Received by Lambeth

  2. 18 Mar 2021

    Validated

    Checked as complete and ready for consideration.

  3. 13 May 2021

    Decision issued: Grant Permission

  4. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 21/00898/SPF Granted

    6 The Pavement London SW4 0HY

    Replacement shopfront.

    4 Mar 2021 0m away
  • 26/00838/VOC Awaiting decision

    18-19 The Pavement London SW4 0HY

    Removal of Conditions 5 (Plans - Retail), 25 (Retail use class restriction), Variation of Conditions 2 (approved plans), 7 (Servicing, Delivery and Waste Management Plan), 10 (Venue Management Plan), 11 (Materials), 12 (fume extraction and filtration), 13 (Secured by Design), 14 (Cycle parking), 15 (refuse and recycling), 16 (hard and soft landscaping), 19 (plant equipment), and 21 (SUDS) of planning permission 19/04012/VOC (Variation of condition 2 (Approved plans) of Planning Permission ref: 18/00019/FUL (Redevelopment of the site, involving demolition of the building and erection of a 4-storey building plus basement level to provide a restaurant (A3) and retail (A1) use at ground floor and basement level plus 4 flats with terraces on the upper floors (Use Class C3), together with provision cycle and refuse stores) granted 11.04.2022. Variations sought: Approval of details regarding conditions 7, 10, 12, 13, 15, and 19. Removal of conditions 5 and 25. Update to conditions 11, 14, 16 and 21 to alter wordings to compliance with the details approved by way of 24/03665/DET. Variation of the approved plans to include alterations to the rear door to the bin store and plant area to allow for a vent, plant on the roof, a new opening in the ground floor flat roof, and internal alterations to combine the ground floor into a single Class E unit.

    13 Mar 2026 20m away Amendments
  • 16/05137/FUL Granted

    4 The Pavement London SW4 0HY

    Installation of additional air conditioning/refrigeration plant to main roof.

    30 Aug 2016 24m away Full applications
  • 20/01799/LB Refused

    17 The Pavement London SW4 0HY

    Temporary installation of an estate agents V marketing board on the front elevation at first floor level.

    1 Jun 2020 41m away Heritage and listed buildings
  • 16/05263/DET Granted

    17 The Pavement London SW4 0HY

    Approval of details pursuant to condition 3 (details of how the original grating can be incorporated) of planning ref 15/01127/FUL of appeal A ref APP/N5660/Y/15/3141209 (Conversion of derelict buildings, rear part of shop and redundant basement area to form 2 bedroom flat, and all related alterations including reinstatement of flat roof with new lantern light, installation of new staircase, new openings, part demolition of former garage, waterproofing and lowering of floor to basement, enlargement of lightwell and creation of additional landscaped courtyard area with refuse and cycle stores) Granted on 07.06.2016.

    6 Sep 2016 42m away Conditions
  • 26/00869/ADV Awaiting decision

    Adjacent To Clapham Common Underground Station The Pavement London

    Display of non-illuminated fixed panel sign.

    18 Mar 2026 75m away Advertising

In Lambeth

  • 26/01666/ADV Granted

    496-498 Brixton Road London Lambeth SW9 8EX

    Display of illuminated fascia signage and a projecting sign.

    5 Jun 2026 Advertising
  • 26/01231/ADV Refused

    48 Kennington Road London SE1 7BL

    Display of 1 internally illuminated fascia sign.

    20 Apr 2026 Advertising
  • 26/01331/ADV Granted

    Kennington Lane Pavement, In Front Of 238 Kennington Lane London SE11

    Display of an internally illuminated single digital LCD screen as part of a Communication Hub unit.

    28 Apr 2026 Advertising
  • 26/01533/ADV Refused

    Bus Shelter Outside 451 - 453 Brixton Road London SW9 8HH

    Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and dynamic content with automatic image rotation.

    20 May 2026 Advertising
  • 26/01265/ADV Granted

    99 Upper Ground London Lambeth SE1 9PP

    Display of externally illuminated signage comprising 2no. sets of individually mounted illuminated letters at roof level on the north and west elevations of the building.

    21 Apr 2026 Advertising