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Planning application

16/04778/ADV

Plot 398 To 406 Streatham High Road London SW16 6EX

Granted Lambeth Advertisement Consent

Proposal

Display of an internally illuminated digital LED advertising hoarding with associated landscaping (part retrospective)

As published by the council, reference 16/04778/ADV

Timeline

Dates from the published record

  1. 10 Aug 2016

    Received by Lambeth

  2. 7 Sep 2016

    Validated

    Checked as complete and ready for consideration.

  3. 16 Nov 2016

    Decision issued: Grant Permission

  4. 28 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    Land At 396 Streatham High Road London

    Approval of details pursuant to conditions 6 (Secure by Design) of planning permission ref : 17/05861/FUL (Erection of a 5 storey building to provide 8 residential units (3 x 1 bed, 4 x 2 bed, 1 x 3 bed), together with amenity space, landscaping, cycle storage and refuse storage.) granted on 04.05.2018

    12 May 2021 37m away Conditions
  • 26/01075/FUL Awaiting decision

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    Installation of gas supply pipes at external elevations.

    2 Apr 2026 48m away Full applications
  • 18/04296/DET Refused

    Commonside Court Streatham High Road London SW16 6ET

    Approval of details pursuant to condition 6 (cycle parking), 7 (waste and recycling storage and management plan), 8 (numbering displays and letter boxes), 14 (method of demolition and construction statement), 21 (soft landscaping and tree planting), 26 (Obscure glazing) of planning permission 15/02919/FUL (Erection of a two storey dwellinghouse with associated parking and landscaping) granted on 28.07.2015.

    7 Oct 2018 59m away Conditions
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    23 Aug 2016 122m away Full applications
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    15 Feb 2026 150m away Lawful development
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In Lambeth

  • 26/01666/ADV Granted

    496-498 Brixton Road London Lambeth SW9 8EX

    Display of illuminated fascia signage and a projecting sign.

    5 Jun 2026 Advertising
  • 26/01231/ADV Refused

    48 Kennington Road London SE1 7BL

    Display of 1 internally illuminated fascia sign.

    20 Apr 2026 Advertising
  • 26/01331/ADV Granted

    Kennington Lane Pavement, In Front Of 238 Kennington Lane London SE11

    Display of an internally illuminated single digital LCD screen as part of a Communication Hub unit.

    28 Apr 2026 Advertising
  • 26/01533/ADV Refused

    Bus Shelter Outside 451 - 453 Brixton Road London SW9 8HH

    Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and dynamic content with automatic image rotation.

    20 May 2026 Advertising
  • 26/01265/ADV Granted

    99 Upper Ground London Lambeth SE1 9PP

    Display of externally illuminated signage comprising 2no. sets of individually mounted illuminated letters at roof level on the north and west elevations of the building.

    21 Apr 2026 Advertising