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Planning application

P2026/0121/ADV

Bus Shelter, Pavement Outside 391 City Road, London, EC1V

Granted Islington Advertisement Consent

Proposal

Internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images (resubmission of ref: P2024/3178/ADV to reflect video advertising motion metric [VAMM] thresholds).

As published by the council, reference P2026/0121/ADV

Timeline

Dates from the published record

  1. 16 Jan 2026

    Received by Islington

  2. 26 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 30 Mar 2026

    Decision issued: Approve with conditions

  4. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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In Islington

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