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Planning application

P2024/2215/ADV

Pavement os 70 Finsbury Pavement, London, EC2A 1SA

Refused Islington Advertisement Consent

Proposal

Installation of 'Pulse Smart Hub' with integrated digital screens (Full plan application ref: P2024/2214/FUL also submitted).

As published by the council, reference P2024/2215/ADV

Timeline

Dates from the published record

  1. 18 Jul 2024

    Received by Islington

  2. 12 Sep 2024

    Validated

    Checked as complete and ready for consideration.

  3. 6 Nov 2024

    Decision issued: Refusal of permission

  4. 25 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • P2024/2214/FUL Refused

    Pavement os 70 Finsbury Pavement, London, EC2A 1SA

    Installation of 'Pulse Smart Hub' with integrated digital screens (Advertisement consent application ref: P2024/2215/ADV also submitted).

    18 Jul 2024 1m away Full applications
  • P2024/2261/ADV Granted

    113 Finsbury Pavement, London, EC2A 1RS

    Advertisement consent sought for installation of a 3D internally illuminated text with frosted light inside shopfront window and a vinyl text applied to glass internally in a opaque white colour.

    24 Jul 2024 32m away Advertising
  • DC/26/144648 Awaiting decision

    LEVEL 5, 10 DOMINION STREET, LONDON, EC2M 2EF

    Proposed application by Cory Environmental Holdings Limited (the applicant) for an Order granting Development Consent for the London Strategic Heat Main (the proposed development). Scoping consultation and notification of the applicant's contact details and duty to make available information to the applicant if requested

    7 Jul 2026 70m away Outline
  • P2026/1274/ADV Awaiting decision

    All Bar One, 127 Finsbury Pavement, London, EC2A 1NS

    Advertisement consent for proposed 2 no. new projecting signs.

    14 May 2026 70m away Advertising
  • 25/01723/5REG Decided

    Moorgate Hall 143 - 171 Moorgate London EC2M 6XQ

    Notification under the Electronic Communications Code (Conditions and Restrictions) Regulations 2003 (as amended) for the Installation of 3no new antennas, 1no new 300mm dish and other associated ancillary development including: Internal upgrade of existing equipment cabin; Removal of 6no existing RRUs to be replaced with 9no new RRUs

    3 Dec 2025 74m away
  • 26/00077/5REG Decided

    167 Moorgate London EC2M 6XQ

    Installation of 1 No. equipment housing cabinet, 8m column and ancillary development thereto.

    19 Jan 2026 74m away

In Islington

  • P2026/1363/ADV Granted

    Bus shelter, Pavement Opposite 178 Goswell Road, London, EX1V 7DT

    Internal illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images.

    27 May 2026 Advertising
  • P2026/0830/ADV Granted

    49 Clerkenwell Green, London, EC1R 0EB

    Display of advertisements on temporary hoarding surrounding the Buckley Building for a period of up to 2.5 years.

    27 Mar 2026 Advertising
  • P2026/1871/ADV Awaiting decision

    bus shelter Pavement Outside 695 Holloway Road N19 5SE

    Internal illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images

    14 Jul 2026 Advertising
  • P2026/1870/ADV Awaiting decision

    Bus Shelter, Pavement outside 229 Holloway Road, London, N7 8HG

    INTERNAL ILLUMINATED SEQUENTIAL ADVERTISEMENT CAPABLE OF STATIC AND DYNAMIC CONTENT DISPLAY WITH AUTOMATIC ROTATION OF IMAGES.

    14 Jul 2026 Advertising
  • P2026/1868/ADV Awaiting decision

    Bus Shelter Outside 10 Finsbury Square London EC2A 1AJ

    Internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images

    14 Jul 2026 Advertising