Planning application
LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Consent to display a 4 mere high internally illuminated advertisement screen on southwest corner of proposed 24 storey building.
As published by the council, reference P/2021/3521
Application record
- Reference
- P/2021/3521
- Type
- Advertisement Application
- Status
- Decided: REFUSED
- Decision
- REFUSED
- Received
- 31 Aug 2021
- Validated
- 26 Oct 2021
- Decided
- 2 May 2024
- Ward
- Turnham Green (Pre May 2022)
- Decision by
- Pending Consideration
- Postcode
- W4 5QJ
Site history
Applications at this address on the Hounslow register
This site has had 3 applications since 2021: 1 approved, 1 refused.
-
SC/2026/2149 Awaiting decision
LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ
Scoping opinion for redevelopment of the site to provide 496 co-living units and 60 C3 affordable units alongside retail offering, play space and a roof level external amenity space, with a maximum height of 24 storeys
-
P/2021/3510 Granted
LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ
Erection of a 24 storey building containing 252 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.
Timeline
Dates from the published record
-
31 Aug 2021
Received by Hounslow
-
26 Oct 2021
Validated
Checked as complete and ready for consideration.
-
2 May 2024
Decision issued: REFUSED
-
16 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
14 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Hounslow refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ
Erection of a 24 storey building containing 252 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.
Granted Full applications 126 docsMajor scheme -
LAND AT CHISWICK ROUNDABOUT CHISWICK W4 5QJ
Erection of a 24 storey building containing 255 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.
Granted Outline 3 docsMajor scheme -
LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ
78% historically approved · decision due ~16 Sep
Scoping opinion for redevelopment of the site to provide 496 co-living units and 60 C3 affordable units alongside retail offering, play space and a roof level external amenity space, with a maximum height of 24 storeys
Awaiting decision Outline 1 doc -
LAND AT CHISWICK ROUNDABOUT CHISWICK W4 5QJ
Erection of a 24 storey building containing 255 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.
Granted Outline 3 docsMajor scheme -
3 Great West Road, Brentford, W4 5QJ
65% historically approved · decision due ~1 Sep
Erection of a single storey front infill extension and creation of additional accommodation for the dual E/F1 use of the under croft area with associated bin / bike storage
Awaiting decision Full applications Extension 12 docsSmall domestic -
3 Great West Road, Brentford, W4 5QJ
The proposal is for under-croft development to create additional accommodation for dual E/F1 use with associated bin/bike storage
Withdrawn Full applications 10 docs
Other advertisement consent applications
In Hounslow
-
P/2026/1995 Granted
Ivybridge Retail Park, Unit 1,Twickenham Road,Isleworth,TW7 7DY
Installation of internally illuminated canopy fascia signs to the front entrance of the shop and two replacement non illuminated signs to the existing totem poles fronting the Twickenham Road.
-
P/2026/1928 Granted
Advertising Right Outside Entrance To The Links ,Popham Close,Feltham,TW13 6JE
Installation of internally illuminated digital LED advertisement to front entrance of the site.
-
P/2026/1910 Granted
294 Bath Road, Hounslow, TW4 7DN
Installation of a non-illuminated advertisement signboard on a hoarding to the front of the premises.
-
P/2026/0735 Granted
980 Great West Road, Brentford, TW8 9GS
Installation of a double-sided externally illuminated kiosk sign with a height of 7 meters for a period of 3 years at the east of the main entrance from Great West Road.
-
P/2026/1824 Granted
106-108 Whitton Road, Hounslow, TW3 2ES
Installation of one non-illuminated box fascia sign, two illuminated box fascia signs, and one internal glazing store directory vinyl.