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Planning application

LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ

Refused Hounslow P/2021/3521 Advertisement Application

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Consent to display a 4 mere high internally illuminated advertisement screen on southwest corner of proposed 24 storey building.

As published by the council, reference P/2021/3521

Application record

Reference
P/2021/3521
Type
Advertisement Application
Status
Refused As published: Decided: REFUSED
Decision
Refused As published: REFUSED
Received
31 Aug 2021
Validated
26 Oct 2021
Decided
2 May 2024
Ward
Turnham Green (Pre May 2022)
Decision by
Pending Consideration
Postcode
W4 5QJ

Site history

Applications at this address on the Hounslow register

This site has had 3 applications since 2021: 1 approved, 1 refused.

  • SC/2026/2149 Decided

    LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ

    Scoping opinion for redevelopment of the site to provide 496 co-living units and 60 C3 affordable units alongside retail offering, play space and a roof level external amenity space, with a maximum height of 24 storeys

    Decided 10 Sep 2026 Outline
  • P/2021/3510 Granted

    LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ

    Erection of a 24 storey building containing 252 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.

    Decided 1 Nov 2024 Full applications

Timeline

Dates from the published record

  1. 31 Aug 2021

    Received by Hounslow

  2. 26 Oct 2021

    Validated

    Checked as complete and ready for consideration.

  3. 2 May 2024

    Decision issued: REFUSED

  4. 16 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

14 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Hounslow refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ

    P/2021/3510 Submitted 31 Aug 2021 50 yards away

    Erection of a 24 storey building containing 252 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.

    Granted Full applications 126 docs
    Major scheme
  • LAND AT CHISWICK ROUNDABOUT CHISWICK W4 5QJ

    216112CONS Submitted 4 Oct 2021 100 yards away

    Erection of a 24 storey building containing 255 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.

    Granted Outline 3 docs
    Major scheme
  • LAND AT CHISWICK ROUNDABOUT, CHISWICK, W4 5QJ

    SC/2026/2149 Submitted 22 Jul 2026 100 yards away

    Scoping opinion for redevelopment of the site to provide 496 co-living units and 60 C3 affordable units alongside retail offering, play space and a roof level external amenity space, with a maximum height of 24 storeys

    Decided Outline 2 docs
  • LAND AT CHISWICK ROUNDABOUT CHISWICK W4 5QJ

    216112CONS Submitted 4 Oct 2021 100 yards away

    Erection of a 24 storey building containing 255 dwellings and flexible office and retail space with associated access, basement car and cycle parking, landscaping and refuse and recycling storage, with all necessary ancillary and enabling works.

    Granted Outline 3 docs
    Major scheme
  • 3 Great West Road, Brentford, W4 5QJ

    P/2025/2093 Submitted 7 Jul 2025 100 yards away

    64% historically approved · decision due ~1 Sep

    Erection of a single storey front infill extension and creation of additional accommodation for the dual E/F1 use of the under croft area with associated bin / bike storage

    Awaiting decision Full applications Extension 12 docs
    Small domestic
  • 3 Great West Road, Brentford, W4 5QJ

    P/2024/4096 Submitted 3 Dec 2024 100 yards away

    The proposal is for under-croft development to create additional accommodation for dual E/F1 use with associated bin/bike storage

    Withdrawn Full applications 10 docs

In Hounslow

  • P/2026/2286 Granted

    62 Turnham Green Terrace, Chiswick, London, W4 1QN

    Installation of a externally illuminated fascia and non illuminated projecting sign and temporary window graphics to front of the shop.

    Received 5 Aug, published by the council 12 Aug 2026 Advertising
  • P/2026/1668 Granted

    Clayponds Open Space, Clayponds Gardens, London, W5 4RQ

    Installation of two non-illuminated vinyl banners fixed to the existing fence

    Received 4 Jun, published by the council 26 Jul 2026 Advertising
  • P/2026/2772 Awaiting decision

    COST CHOICE, UNIT 5, HIGH STREET, BRENTFORD,TW8 8LB

    Installation of three non illuminated signs to the ATM machine to the shopfront..

    Received 30 Sep, published by the council 6 Oct 2026 Advertising
  • P/2026/2192 Granted

    146 London Road, Isleworth, TW7 5BG

    Installation of internally illuminated fascia sign and a non illuminated box sign to the building.

    Received 28 Jul, published by the council 12 Aug 2026 Advertising
  • P/2026/2324 Granted

    16 Unity Lane, Hounslow, TW3 1EL

    Installation of two internal illuminated digital display signs to the front of the buidling.

    Received 11 Aug, published by the council 16 Aug 2026 Advertising