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Planning application

HS/AA/25/00541

Former Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

Granted Hastings Advertisement consent

Proposal

2 internally illuminated totems, 1 internally illumined wall mounted individual logo and letters. Sign 01: internally illuminated totem Sign 02: internally illuminated totem Sign 03: internally illuminated individual letters and logo

As published by the council, reference HS/AA/25/00541

Timeline

Dates from the published record

  1. 18 Sep 2025

    Received by Hastings

  2. 29 Sep 2025

    Validated

    Checked as complete and ready for consideration.

  3. 26 Nov 2025

    Decision issued: GRANTED PERMISSION

  4. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • HS/CD/23/00070 Granted

    Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

    Discharge of Condition 39 (details of proposed road[s], surface water drainage, outfall disposal and street lighting) of Planning Permission HS/FA/21/00003 (Erection of a total of 151 no. dwellings (C3) and a 188 sq.m community centre (Use Class F2(b)) accessed from Harrow Lane, together with a 1,918 sq.m food retail store (Use Class E(a)) accessed from Sedlescombe Road North, and associated car parking, landscaping and servicing areas following demolition of the existing buildings.

    6 Feb 2023 0m away Conditions
  • HS/CD/23/00046 Granted

    Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

    Discharge of condition 23 (materials) of Planning Permission HS/FA/21/00003 (Erection of a total of 151 no. dwellings (C3) and a 188 sq.m community centre (Use Class F2(b)) accessed from Harrow Lane, together with a 1,918 sq.m food retail store (Use Class E(a)) accessed from Sedlescombe Road North, and associated car parking, landscaping and servicing areas following demolition of the existing buildings (amended description))

    26 Jan 2023 0m away Conditions
  • HS/CD/22/00854 Granted

    Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

    Discharge of condition 25 (implementation of measures submitted in: ecological report; arboricultural implications report; flood risk assessment and drainage strategies; air quality assessment; noise assessment and noise & air quality technical note) of Planning Permission HS/FA/21/00003 (Erection of a total of 151 no. dwellings (C3) and a 188 sq.m community centre (Use Class F2(b)) accessed from Harrow Lane, together with a 1,918 sq.m food retail store (Use Class E(a)) accessed from Sedlescombe Road North, and associated car parking, landscaping and servicing areas following demolition of the existing buildings (amended description))

    25 Oct 2022 0m away Conditions
  • HS/CD/26/00077 Refused

    Former Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

    Discharge of condition 22 (electric vehicle charging details) of Planning Permission HS/FA/24/00190

    9 Feb 2026 0m away Conditions
  • HS/FA/26/00066 Refused

    Former Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

    Change of use of the ground floor of Block 1, from a community centre to 2 x 2 bed self-contained flats, with associated parking and ancillary works

    5 Feb 2026 0m away Full applications
  • HS/CD/26/00069 Refused

    Former Ashdown House, Sedlescombe Road North, St Leonards-on-sea, TN37 7PB

    Discharge of condition 33 (car parking area) of Planning Permission HS/FA/24/00190

    5 Feb 2026 0m away Conditions

In Hastings

  • HS/AA/26/00239 Withdrawn

    Beauport Holiday Park, The Ridge West, St Leonards-on-sea, TN37 7PP

    Display of a single sided, freestanding, digital advertisement sign at the entrance to Beauport Holiday Park.

    17 Apr 2026 Advertising
  • HS/AA/26/00135 Granted

    Petrol Filling Station, 54 The Ridge, Hastings, TN34 2AA

    Erection of one digital advertising display

    10 Mar 2026 Advertising
  • HS/AA/25/00554 Granted

    Land Rear of, 139-143 Ashburnham Road, Hastings, TN35 5LL

    Amendment of express advertising consent HS/AA/23/00006. Removal of 4no. advertising displays and erection of 2no. 48-sheet 'D-Poster' digital advertising displays. Works to stabilise the slope, including low level retaining wall and new and replacement fencing (amended description).

    24 Sep 2025 Advertising
  • HS/AA/26/00284 Awaiting decision

    Holy Trinity Church, Robertson Street, Hastings, TN34 1HT

    Consent for permanent external name, wayfinding and information signage associated with National Lottery Funded Transformation Project.

    12 May 2026 Advertising
  • HS/AA/26/00116 Granted

    Ore Place Farm, The Ridge, Hastings, TN34 2RA

    Installation of 1 freestanding non-illuminate sign (amended description)

    27 Feb 2026 Advertising