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Planning application

7 Potter Street Harlow Essex CM17 9AD

Refused Harlow HW/ADV/23/00016 Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of 1 No. Externally Illuminated Fascia Sign for proposed Retail Premises

As published by the council, reference HW/ADV/23/00016

Application record

Reference
HW/ADV/23/00016
Type
Advertisement Consent
Status
Rejected
Decision
Refuse Advertisement Consent
Received
20 Jan 2023
Validated
20 Jan 2023
Decided
13 Apr 2023
Ward
Harlow Common
Decision by
Delegated Decision
Postcode
CM17 9AD

Timeline

Dates from the published record

  1. 20 Jan 2023

    Received by Harlow

  2. 13 Apr 2023

    Decision issued: Refuse Advertisement Consent

  3. 19 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Agent on file, an architecture practice registered in Hemel Hempstead

56 applications on PlanIndex · across 21 councils · 71% granted

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Documents

Plans, drawings, consultee responses and the officer's report

23 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

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What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • S And J Juniper And Co 7 Potter Street Harlow Essex CM17 9AD

    HW/FUL/22/00515 Submitted 18 Nov 2022 0m away

    Proposed subdivision of the office premises into 4 units, the partial change of use from use class E(g) (Offices) into use class E(a) (Retail Shop), including the partial front extension of this unit, and alteration of the elevations.

    Withdrawn Full applications Extension 24 docs
    Several homes

  • S And J Juniper And Co 7 Potter Street Harlow Essex CM17 9AD

    HW/ADV/22/00516 Submitted 18 Nov 2022 0m away

    Installation of 1 no. Externally Illuminated Fascia Sign

    Withdrawn Advertising 18 docs

  • 7 Potter Street Harlow Essex CM17 9AD

    HW/CND/25/00103 Submitted 14 Mar 2025 0m away

    Application for approval of details reserved by condition 2 of planning inspectorate appeal decision Appeal A: APP/N1540/C/23/3328241 and appeal decision Appeal B: APP/N1540/W/23/3327800

    Granted Conditions 8 docs

  • 3 Millside Potter Street Harlow Essex CM17 9AD

    HW/HSE/19/00496 Submitted 11 Dec 2019 38m away

    Proposed garage and garden room

    Granted Householder 6 docs
    Small domestic

  • 10 Potter Street Harlow Essex CM17 9AG

    HW/HSE/20/00020 Submitted 21 Jan 2020 71m away

    Retrospective application for erection of open sided, timber framed carport

    Refused Householder 8 docs
    Domestic

  • 19 Kingsdon Lane Harlow Essex CM17 9AB

    HW/TP/22/10063 Submitted 6 Dec 2022 110m away

    (T1) Lime - reduce by 2 metres. (T2) Lime - reduce by 2 metres.

    Granted Trees 5 docs

In Harlow

  • HW/ADV/26/00204 Granted

    29 Broad Walk Harlow Essex CM20 1JF

    External signage - Fascia, Projection sign, ATM surround & window vinyl

    20 May 2026 Advertising
  • HW/ADV/26/00199 Granted

    GSK Icon Harlow Third Avenue Harlow Essex CM19 5AW

    Installation of mounted logo on side of building

    15 May 2026 Advertising
  • HW/ADV/25/00169 Granted

    General Harlow Record Tripton Road Harlow Essex

    Installation of 2 no. (back-to-back) digital LED displays

    25 Apr 2025 Advertising
  • HW/ADV/25/00199 Granted

    Unit 14B The Queensgate Centre Edinburgh Way Harlow Essex CM20 2DA

    Display of new front fascia sign, front projecting sign and rear elevation signage.

    13 May 2025 Advertising
  • HW/ADV/25/00191 Granted

    Unit 14 The Water Gardens College Square Harlow Essex CM20 1AJ

    Installation of 1 no. internally illuminated ATM surround

    9 May 2025 Advertising