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Planning application

7 Potter Street Harlow Essex CM17 9AD

Refused Harlow HW/ADV/23/00016 Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of 1 No. Externally Illuminated Fascia Sign for proposed Retail Premises

As published by the council, reference HW/ADV/23/00016

Application record

Reference
HW/ADV/23/00016
Type
Advertisement Consent
Status
Rejected
Decision
Refused As published: Refuse Advertisement Consent
Received
20 Jan 2023
Validated
20 Jan 2023
Decided
13 Apr 2023
Ward
Harlow Common
Decision by
Delegated Decision
Postcode
CM17 9AD

Site history

Applications at this address on the Harlow register

This site has had 2 applications since 2023: 1 approved, 1 refused.

  • HW/CND/25/00103 Granted

    7 Potter Street Harlow Essex CM17 9AD

    Application for approval of details reserved by condition 2 of planning inspectorate appeal decision Appeal A: APP/N1540/C/23/3328241 and appeal decision Appeal B: APP/N1540/W/23/3327800

    Decided 24 Jun 2025 Conditions

Timeline

Dates from the published record

  1. 20 Jan 2023

    Received by Harlow

  2. 13 Apr 2023

    Decision issued: Refuse Advertisement Consent

  3. 19 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Advance Architecture Agent, an architecture practice registered in Hemel Hempstead

Dissolved · incorporated 2015 · Hemel Hempstead

72 applications on PlanIndex · across 23 councils · 74% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

23 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Harlow refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • S And J Juniper And Co 7 Potter Street Harlow Essex CM17 9AD

    HW/FUL/22/00515 Submitted 18 Nov 2022 50 yards away

    Proposed subdivision of the office premises into 4 units, the partial change of use from use class E(g) (Offices) into use class E(a) (Retail Shop), including the partial front extension of this unit, and alteration of the elevations.

    Withdrawn Full applications Extension 24 docs
    Several homes
  • S And J Juniper And Co 7 Potter Street Harlow Essex CM17 9AD

    HW/ADV/22/00516 Submitted 18 Nov 2022 50 yards away

    Installation of 1 no. Externally Illuminated Fascia Sign

    Withdrawn Advertising 18 docs
  • 7 Potter Street Harlow Essex CM17 9AD

    HW/CND/25/00103 Submitted 14 Mar 2025 50 yards away

    Application for approval of details reserved by condition 2 of planning inspectorate appeal decision Appeal A: APP/N1540/C/23/3328241 and appeal decision Appeal B: APP/N1540/W/23/3327800

    Granted Conditions 8 docs
  • 3 Millside Potter Street Harlow Essex CM17 9AD

    HW/HSE/19/00496 Submitted 11 Dec 2019 50 yards away

    Proposed garage and garden room

    Granted Householder 6 docs
    Small domestic
  • 10 Potter Street Harlow Essex CM17 9AG

    HW/HSE/20/00020 Submitted 21 Jan 2020 100 yards away

    Retrospective application for erection of open sided, timber framed carport

    Refused Householder 8 docs
    Domestic
  • 28 Potter Street Harlow Essex CM17 9AG

    HW/HSE/23/00136 Submitted 30 Mar 2023 100 yards away

    Demolition of existing single storey rear extension & front porch and construction of a two-storey rear extension and front porch

    Granted Householder Extension Demolition 7 docs
    Small domestic

In Harlow

  • HW/ADV/26/00199 Granted

    GSK Icon Harlow Third Avenue Harlow Essex CM19 5AW

    Installation of mounted logo on side of building

    Received 15 May, published by the council 23 Jul 2026 Advertising
  • HW/ADV/26/00229 Awaiting decision

    1 - 4 Perry Road Harlow Essex CM18 7NS

    Retrospective advertisement consent is sort for installation of 2 no. illuminated fascia signs and 1 no. non-illuminated fascia sign

    Received 15 Jun, published by the council 23 Jul 2026 Advertising
  • HW/ADV/25/00169 Granted

    General Harlow Record Tripton Road Harlow Essex

    Installation of 2 no. (back-to-back) digital LED displays

    Received 25 Apr, published by the council 30 Aug 2026 Advertising
  • HW/ADV/25/00199 Granted

    Unit 14B The Queensgate Centre Edinburgh Way Harlow Essex CM20 2DA

    Display of new front fascia sign, front projecting sign and rear elevation signage.

    Received 13 May, published by the council 30 Aug 2026 Advertising
  • HW/ADV/25/00191 Granted

    Unit 14 The Water Gardens College Square Harlow Essex CM20 1AJ

    Installation of 1 no. internally illuminated ATM surround

    Received 9 May, published by the council 30 Aug 2026 Advertising