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Planning application

25/00473/ADV

Land To The West Of Ashley Way Widnes Cheshire

Refused Halton Advert Application

Proposal

Application for advertisement consent for the proposed erection of 1no. double-sided D48 display (6 metres high by 3 metres wide, positioned 2.5m above ground) (total height 8.5 metres) at

As published by the council, reference 25/00473/ADV

Timeline

Dates from the published record

  1. 10 Nov 2025

    Received by Halton

  2. 18 Nov 2025

    Validated

    Checked as complete and ready for consideration.

  3. 23 Jun 2026

    Decision issued: Refused

  4. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 16/00519/FUL Granted

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    Proposed two storey side extension at 11 Suttons Lane Widnes Cheshire WA8 7UF

    25 Nov 2016 242m away Full applications
  • 26/00239/COU Withdrawn

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    Proposed change of use from existing DIY shop (Use Class E) to restaurant/takeaway (Use Class Sui Generis) with installation of extraction flue, erection of external fridges to the rear and installation of new shop front at

    1 May 2026 423m away Full applications
  • 26/00240/ADV Withdrawn

    36 Widnes Road Widnes Cheshire WA8 6AP

    Application for advertisement consent for an internally illuminated facia sign and internally illuminated projecting sign at

    1 May 2026 423m away Advertising
  • 26/00244/TCA Awaiting decision

    Old Market Court Miners Way Widnes Cheshire

    Proposed work to trees standing in a conservation area: to fell T1 alder and six G1 alder to ground level at

    29 Jun 2026 448m away Trees
  • 23/00059/ADV Granted

    Unit 2 Widnes Shopping Park Widnes Cheshire WA8 7TN

    Application for advertising consent for proposed corporate advertising display comprising 2 no. internally illuminated fascia signs and 2 no. illuminated hanging signs at

    15 Feb 2023 480m away Advertising

In Halton

  • 26/00240/ADV Withdrawn

    36 Widnes Road Widnes Cheshire WA8 6AP

    Application for advertisement consent for an internally illuminated facia sign and internally illuminated projecting sign at

    1 May 2026 Advertising
  • 26/00246/ADV Awaiting decision

    Santander UK Plc 34A Albert Road Widnes Cheshire WA8 6JE

    Application for advertisement consent for the installation of 1no. new internally illuminated projecting hanging sign and 1no. new internally illuminated fascia sign at

    30 Jun 2026 Advertising
  • 26/00231/ADV Awaiting decision

    KFC Hospital Way Runcorn Cheshire WA7 2UT

    Application for advertisement consent for illuminated and non-illuminated signage to both the building and site at

    15 Jun 2026 Advertising
  • 23/00059/ADV Granted

    Unit 2 Widnes Shopping Park Widnes Cheshire WA8 7TN

    Application for advertising consent for proposed corporate advertising display comprising 2 no. internally illuminated fascia signs and 2 no. illuminated hanging signs at

    15 Feb 2023 Advertising
  • 23/00038/ADV Granted

    HSBC UK High Street Runcorn Cheshire WA7 1AN

    Application for advertising consent for replacement cash machine signage at

    26 Jan 2023 Advertising