Planning application
2026/0407
ERICSON HOUSE Guinness Trust Buildings, Hackney, London, N16 5TH
Proposal
Installation of two-sided internally illuminated sequential advertisement capable of static and dynamic content display with automatic rotation of images
As published by the council, reference 2026/0407
Timeline
Dates from the published record
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24 Feb 2026
Received by Hackney
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24 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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2026/0070 Refused
1, ADAMS HOUSE Guinness Trust Buildings, Hackney, London, N16 5TE
Change of use of existing ground floor Units 1 and 3 from Class C2 (assisted living residential accommodation) to Class E (office use).
-
2026/0295 Granted
6 Royal Close, Hackney, London, N16 5SE
Prior approval (Class AA) for an additional storey of 2.82m (raising the height of the dwellinghouse to 9.48 metres) to the main (original) footprint of the dwelling including the addition of windows to the front and rear facades.
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2025/2675 Granted
85 Holmleigh Road, Hackney, London, N16 5QG
Demolition of existing single-storey side extension to facilitate erection of a single-storey side extension and rear extension; elevational alterations including installation of railing and external staircase
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2026/1233 Status unknown
85 Holmleigh Road, Hackney, London, N16 5QG
Demolition of existing single-storey side extension to facilitate erection of a two-storey side extension and a single storey side/rear extension; elevational alterations including installation of railing and external staircase
-
2026/0181 Granted
133 - 135 Holmleigh Road, Hackney, London, N16 5QG
Application of Lawfulness (proposed) for erection of a rear dormer to outrigger
-
2026/1188 Status unknown
86 Holmleigh Road, Hackney, London, N16 5PY
Erection of a single-storey ground-floor side infill extension to a ground-floor flat.
Other advertising applications
In Hackney
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2026/1403 Status unknown
Flat 1, 72 Shoreditch High Street, Hackney, London, E1 6JJ
Advertisement Consent for the display of one static, externally illuminated, portrait-format vinyl advertisement measuring approximately 6.0m (H) × 4.0m (W), with a projection of approximately 0.2m, fixed to the scaffolding shroud on the north flank elevation of 72 Shoreditch High Street at approximately 4.5m above ground level, and illuminated by two external downlights.
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2026/1333 Status unknown
OUTSIDE 141 Stamford Hill, Hackney, London, N16 5LG
Advertisement consent for the installation of new communications kiosk with integrated advertising display.
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2026/1345 Status unknown
Pavement O/s, 50-52 Well Street, London, E9 7PX
Advertisement consent for the installation of new communications kiosk with integrated advertising display.
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2026/1337 Status unknown
233 Kingsland Road, Hackney, London, E2 8AN
Proposed new communications kiosk with integrated advertising display and defibrillator to replace existing telephone kiosk, plus associated telephone kiosk removal.
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2026/1325 Status unknown
The White Hart, WHITE HART, 69 Stoke Newington High Street, Hackney, London, N16 8EL
Display of 1 no. internally illuminated digital advertising panel on eastern face of communications hub