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Planning application

2025/2531

45 - 55 Great Eastern Street, Hackney, London, EC2A 3ER

Granted Hackney Advertisement Consent

Proposal

Advertisement consent for the installation of t emporary PVC decorative scaffold shroud wrap comprising an image of the building facade with an advertisement and information area measuring 21m x 7m for a temporary period of 12 months.

As published by the council, reference 2025/2531

Timeline

Dates from the published record

  1. 17 Nov 2025

    Received by Hackney

  2. 24 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2026/0366 Status unknown

    ADVERTISING RIGHT ON BUS SHELTER OPPOSITE 20 TO 34 Great Eastern Street, Hackney, London, EC2A 3ER

    Change of use of existing bus shelter advertisement panel to an internally illuminated sequential advertisement with automatic rotation of images and static and dynamic content.

    19 Feb 2026 0m away Advertising
  • 2026/0368 Status unknown

    Bus Shelter Pavement Outside 20 Colt House, Hackney, EC2A 3EH

    Installation of illuminated advertisement display to side of bus shelter.

    19 Feb 2026 43m away Advertising
  • 2026/0459 Granted

    Flat A, 1 Luke Street, Hackney, London, EC2A 4PX

    Existing use of part of building at first floor level as No.1 x residential unit (C3 use class)

    3 Mar 2026 79m away Lawful development
  • P2026/1021/OBS Decided

    57 - 63 Scrutton Street, Hackney, London, EC2A 4PF

    Observations on 'Erection of a single-story extension at fourth floor level, plus additional hosting facilities and roof terrace at fifth floor accessible via a lift and stairs; an enlarged third floor level footprint; roof plant; external alterations including new windows, doors, ground floor treatments, cycle parking, landscaping and ancillary development.' Hackney Council ref. 2026/0807.

    22 Apr 2026 83m away
  • 2026/0807 Status unknown

    57 - 63 Scrutton Street, Hackney, London, EC2A 4PF

    Erection of a single-story extension at fourth floor level, plus additional hosting facilities and roof terrace at fifth floor accessible via a lift and stairs; an enlarged third floor level footprint; roof plant; external alterations including new windows, doors, ground floor treatments, cycle parking, landscaping and ancillary development. (Re-consult on plans)

    14 Apr 2026 86m away Full applications
  • 2025/2486 Granted

    54 - 56 Scrutton Street, Hackney, London, EC2A 4PH

    Retention of retractable roof structure to rear yard.

    12 Nov 2025 90m away Full applications

In Hackney

  • 2026/1403 Status unknown

    Flat 1, 72 Shoreditch High Street, Hackney, London, E1 6JJ

    Advertisement Consent for the display of one static, externally illuminated, portrait-format vinyl advertisement measuring approximately 6.0m (H) × 4.0m (W), with a projection of approximately 0.2m, fixed to the scaffolding shroud on the north flank elevation of 72 Shoreditch High Street at approximately 4.5m above ground level, and illuminated by two external downlights.

    26 Jun 2026 Advertising
  • 2026/1333 Status unknown

    OUTSIDE 141 Stamford Hill, Hackney, London, N16 5LG

    Advertisement consent for the installation of new communications kiosk with integrated advertising display.

    19 Jun 2026 Advertising
  • 2026/1345 Status unknown

    Pavement O/s, 50-52 Well Street, London, E9 7PX

    Advertisement consent for the installation of new communications kiosk with integrated advertising display.

    19 Jun 2026 Advertising
  • 2026/1337 Status unknown

    233 Kingsland Road, Hackney, London, E2 8AN

    Proposed new communications kiosk with integrated advertising display and defibrillator to replace existing telephone kiosk, plus associated telephone kiosk removal.

    19 Jun 2026 Advertising
  • 2026/1325 Status unknown

    The White Hart, WHITE HART, 69 Stoke Newington High Street, Hackney, London, N16 8EL

    Display of 1 no. internally illuminated digital advertising panel on eastern face of communications hub

    19 Jun 2026 Advertising