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Planning application

DC/26/00419/ADV

Metrocentre Gateshead

Awaiting decision Gateshead Application to Display Adverts

Proposal

The proposed advertisements form part of a wayfinding scheme, comprising new external totem signs, as well as car park fascia signs, around the Metrocentre complex.

As published by the council, reference DC/26/00419/ADV

Timeline

Dates from the published record

  1. 28 May 2026

    Received by Gateshead

  2. 30 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Gateshead for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • DC/21/01296/ADV Withdrawn

    39-40 Cameron Walk Metro Centre Whickham NE11 9YR

    Installation of 2x Illuminated Aluminium tray signs and x2 poster cases to Front Elevation.

    27 Oct 2021 202m away Advertising
  • DC/21/00669/ADV Decided

    Metrocentre Gateshead NE11 9YG

    Display of 12 internally illuminated and two non-illuminated fascia signs at various locations around main Metrocentre building.

    21 May 2021 288m away Advertising
  • DC/26/00389/FUL Awaiting decision

    Unit 65C Metrocentre Gateshead

    Change of use of Mall Space (Sui Generis) to Retail (Use Class E).

    7 May 2026 369m away Full applications
  • DC/21/00526/COU Granted

    Metrocentre Unit 128 (Former Argos Unit) Lower Yellow Mall Gateshead NE11 9YG

    Change of use from retail (use class E) to a mixed use comprising leisure uses including motorised vehicles (electric go karting) and food and drink (sui generis) with further ability to change to retail (use class E(a)) or food and drink (use class E(b)) within a 10 year period (revised description 07.06.2021)

    15 Apr 2021 398m away Full applications

In Gateshead

  • DC/26/00408/ADV Decided

    Winston House Durham Road Chester Le Street DH3 1HT

    The installation of 1 illuminated top sign, 1 illuminated bottom sign and 1 illuminated logo panel.

    22 May 2026 Advertising
  • DC/26/00229/ADV Decided

    409 Durham Road Gateshead NE9 5AN

    Installation of 2no internally illuminated fascia signs and 1no externally illuminated projecting/hanging sign

    19 Mar 2026 Advertising
  • DC/26/00067/ADV Decided

    2-3 Parsons Drive Ryton NE40 3RA

    Display of two internally illuminated fascia signs and one internally illuminated projecting sign.

    28 Jan 2026 Advertising
  • DC/26/00507/ADV Awaiting decision

    Hilton Newcastle Gateshead Bottle Bank Gateshead NE8 2AR

    Installation of 3No Totem Signs (C, D, and E)

    23 Jun 2026 Advertising
  • DC/26/00349/ADV Refused

    BP Express Shopping Ltd Lobley Hill Road Gateshead NE11 0BT

    Erection of an illuminated small format advertising display

    29 Apr 2026 Advertising