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Planning application

DC/26/00349/ADV

BP Express Shopping Ltd Lobley Hill Road Gateshead NE11 0BT

Refused Gateshead Application to Display Adverts

Proposal

Erection of an illuminated small format advertising display

As published by the council, reference DC/26/00349/ADV

Timeline

Dates from the published record

  1. 29 Apr 2026

    Received by Gateshead

  2. 22 Jun 2026

    Decision issued: Refuse

  3. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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In Gateshead

  • DC/26/00408/ADV Decided

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  • DC/26/00067/ADV Decided

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    Display of two internally illuminated fascia signs and one internally illuminated projecting sign.

    28 Jan 2026 Advertising
  • DC/26/00507/ADV Awaiting decision

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    Installation of 3No Totem Signs (C, D, and E)

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  • DC/26/00419/ADV Awaiting decision

    Metrocentre Gateshead

    The proposed advertisements form part of a wayfinding scheme, comprising new external totem signs, as well as car park fascia signs, around the Metrocentre complex.

    28 May 2026 Advertising