DC/21/01363/ADV

1. 22 Nov 2021

   Received by Gateshead

2. 21 Feb 2022

   Decision issued: Refuse

3. 21 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• DC/21/00020/HHA Granted

  9 Clayton Terrace Felling Central Gateshead NE10 0AT

  Proposed remedial works to support the inner leaf of the gable wall, reconstruction of the outer stone leaf and rebuild the wall with a concrete block, render finished.

  12 Jan 2021 35m away Householder
• DC/21/00138/NMA Granted

  Oban Terrace Felling Gateshead

  Proposed non-material amendment of application DC/19/01257/FUL to allow amendment to site layout.

  10 Feb 2021 85m away Amendments
• DC/21/00043/NMA Granted

  Land At Hepburn Gardens Felling Gateshead NE10 9LQ

  Proposed non-material amendment of application DC/20/00013/FUL to allow change to wording of Conditions 1, 3, 4, and 7 of planning approval DC/20/00013/FUL: amending elements of the proposed layout, elevation treatment, boundary details and highway works.

  18 Jan 2021 93m away Amendments
• DC/21/00044/NMA Granted

  Land At Hepburn Gardens Felling Gateshead NE10 9LQ

  Proposed non-material amendment of application DC/20/00011/FUL to allow change to wording of Conditions 1, 3, 11, 12, 13 and 26: amending elements of the proposed layout, elevation treatment, boundary details and highway works.

  18 Jan 2021 126m away Amendments
• 20/00011/DOC2 Granted

  Land At Hepburn Gardens Felling Gateshead NE10 9LQ

  Discharge of condition 4 (landscaping plan), condition 6 (landscaping scheme) and condition 14 (visitor parking plan) planning application DC/20/00011/FUL.

  28 Sep 2021 177m away Conditions
• DC/21/00712/HHA Granted

  75 Bishops Park Road Felling Gateshead NE8 3FF

  Proposed Single storey side and rear wraparound extension.

  1 Jun 2021 235m away Householder

• DC/26/00408/ADV Decided

  Winston House Durham Road Chester Le Street DH3 1HT

  The installation of 1 illuminated top sign, 1 illuminated bottom sign and 1 illuminated logo panel.

  22 May 2026 Advertising
• DC/26/00229/ADV Decided

  409 Durham Road Gateshead NE9 5AN

  Installation of 2no internally illuminated fascia signs and 1no externally illuminated projecting/hanging sign

  19 Mar 2026 Advertising
• DC/26/00067/ADV Decided

  2-3 Parsons Drive Ryton NE40 3RA

  Display of two internally illuminated fascia signs and one internally illuminated projecting sign.

  28 Jan 2026 Advertising
• DC/26/00507/ADV Awaiting decision

  Hilton Newcastle Gateshead Bottle Bank Gateshead NE8 2AR

  Installation of 3No Totem Signs (C, D, and E)

  23 Jun 2026 Advertising
• DC/26/00349/ADV Refused

  BP Express Shopping Ltd Lobley Hill Road Gateshead NE11 0BT

  Erection of an illuminated small format advertising display

  29 Apr 2026 Advertising