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Planning application

DC/21/00122/ADV

Site Adjacent Unit 1 Blaydon Industrial Park Chainbridge Road Blaydon On Tyne

Refused Gateshead Application to Display Adverts

Proposal

Replacement of two freestanding 48 sheet backlight panels and display of two digital 48 sheet LED screens on a monopole.

As published by the council, reference DC/21/00122/ADV

Timeline

Dates from the published record

  1. 6 Feb 2021

    Received by Gateshead

  2. 6 Apr 2021

    Decision issued: Refuse

  3. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Gateshead

  • DC/26/00408/ADV Decided

    Winston House Durham Road Chester Le Street DH3 1HT

    The installation of 1 illuminated top sign, 1 illuminated bottom sign and 1 illuminated logo panel.

    22 May 2026 Advertising
  • DC/26/00229/ADV Decided

    409 Durham Road Gateshead NE9 5AN

    Installation of 2no internally illuminated fascia signs and 1no externally illuminated projecting/hanging sign

    19 Mar 2026 Advertising
  • DC/26/00067/ADV Decided

    2-3 Parsons Drive Ryton NE40 3RA

    Display of two internally illuminated fascia signs and one internally illuminated projecting sign.

    28 Jan 2026 Advertising
  • DC/26/00507/ADV Awaiting decision

    Hilton Newcastle Gateshead Bottle Bank Gateshead NE8 2AR

    Installation of 3No Totem Signs (C, D, and E)

    23 Jun 2026 Advertising
  • DC/26/00349/ADV Refused

    BP Express Shopping Ltd Lobley Hill Road Gateshead NE11 0BT

    Erection of an illuminated small format advertising display

    29 Apr 2026 Advertising