Heworth Interchange Shields Road Felling

1. 29 Feb 2020

   Received by Gateshead

2. 24 Apr 2020

   Decision issued: Refuse

3. 6 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• Heworth Metro Station Short Stay Car Park Shields Road Felling NE10 0LW

  DC/26/00326/FUL Submitted 21 Apr 2026 66m away

  82% historically approved · decision due ~7 Jul

  Full planning application for the development of a drive-thru coffee shop (Class E / Sui Generis) and associated development.

  Decided Full applications

• KFC Stoneygate Lane Heworth Felling NE10 0LX

  DC/20/00891/ADV Submitted 30 Sep 2020 172m away

  Display of illuminated LED poster unit.

  Refused Advertising 25 docs

• Oakwood St Marys Terrace Heworth Gateshead NE10 0NN

  DC/21/00075/COU Submitted 20 Jan 2021 174m away

  Change of use from dwellinghouse (Use Class C3) to seven bedroom house in multiple occupation (Sui Generis).

  Granted Full applications 17 docs
  Domestic

• Oakwood St Marys Terrace Heworth Gateshead NE10 0NN

  21/00075/DOC1 Submitted 8 Sep 2021 177m away

  Discharge of condition 4 (cycle parking) and 6 (management plan) of planning application DC/21/00075/COU.

  Granted Conditions

• Plot A Maiden Over Car Park Low Heworth Lane Gateshead NE10 0YJ

  DC/23/00013/HHA Submitted 6 Jan 2023 187m away

  Proposed single storey rear extension. Detached garage.

  Withdrawn Householder Extension 5 docs
  Small domestic

• Stoneleigh St Marys Terrace Heworth Gateshead NE10 0NN

  DC/20/00490/GPDE Submitted 15 Jun 2020 193m away

  Erection of a single storey rear extension, which would extend beyond the rear wall of the original house by 6m, with a maximum height of 3m, and eaves height of 3m.

  Decided Outline Extension 5 docs
  Small domestic

• DC/26/00651/ADV Awaiting decision

  Potters Cafe 174 Carr Hill Road Gateshead NE9 5NA

  The installation of 1 illuminated top sign and 1 illuminated logo panel

  14 Aug 2026 Advertising
• DC/26/00635/ADV Awaiting decision

  Lloyds TSB 17 Ellison Walk Gateshead NE8 1BF

  Display of 2No fascia signs, 1No projecting sign, and signage to new external ATM machine

  10 Aug 2026 Advertising
• DC/26/00599/ADV Awaiting decision

  Bay Horse Inn Front Street Whickham NE16 4EF

  Display of 1No post mounted pictorial sign with 2No amenity boards fitted below, 2No fascia signs, 1No signwritten name and logo, 1No V shaped freestanding post sign, 1No directional sign, 2No amenity boards, 1No brewers board, and 1No door plaque.

  23 Jul 2026 Advertising
• DC/26/00229/ADV Decided

  409 Durham Road Gateshead NE9 5AN

  Installation of 2no internally illuminated fascia signs and 1no externally illuminated projecting/hanging sign

  19 Mar 2026 Advertising
• DC/26/00545/ADV Awaiting decision

  Swallow Service Station Old Durham Road Gateshead NE8 4BL

  Replacement of existing doubled sided poster display with double sided D6 small format advertisement display.

  7 Jul 2026 Advertising