Planning application
DC/26/0945/ADI
Drive Thru Restaurant Kirkley Rise Lowestoft Suffolk NR33 0FD
Proposal
Non-Illuminated Advertisement Consent - The unit in question is a purpose designed, double sided, mobile, free standing point-of-sale device to display images of the products and services we sell on the premises. This is not a digital sign, the unit contains canvases with a static image and text.
As published by the council, reference DC/26/0945/ADI
Timeline
Dates from the published record
-
10 Mar 2026
Received by East Suffolk
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24 Mar 2026
Validated
Checked as complete and ready for consideration.
-
18 May 2026
Decision issued: Application Refused
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24 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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Other advertising applications
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DC/26/2552/ADN Awaiting decision
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DC/26/1742/ADN Refused
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DC/26/3459/ADI Granted
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DC/26/1600/ADN Refused
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DC/26/2239/ADI Awaiting decision
Hammonds Norwich Road Halesworth Suffolk IP19 8HX
Illuminated Advertisement Consent - 2no. Canopy mounted internally illuminated 'Lidl' logo sign, of 2500mm(W), x 2500mm (H) x 200mm (D). Maximum luminance levels 550cd/sqm. - 1no. Lidl internally illuminated totem flagpole sign, of 2100mm (W) x 3300mm (H) x 312mm (D). Maximum luminance levels 580cd/sqm. - 1no. Internally illuminated column-mounted poster display unit, of 1700mm (W) x 1170mm (H) x 200mm (D). Maximum luminance levels 279cd/sqm. - 1no. Externally illuminated wall mounted billboard of 3245mm (W) x 1640mm (H). Maximum luminance levels 129cd/sqm. - 2no. Externally illuminated wall mounted billboard of 6300mm (W) x 3250mm (H). Maximum luminance levels 48cd/sqm. Further detail is provided within the package of drawings enclosed within the application.