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Planning application

3/07/1892/AD

Chez Gerard, 21, Fore Street, Hertford, SG14 1DH

Refused East Hertfordshire Advertisement Consent

Proposal

All fascias to be blank aluminium panels painted white as per design scheme, 2 no. sets of built up stainless steel letters reading "brassiere" and "Chez Gerard" painted blue. 1 no. non illuminated projecting sign and 1 no. zinc menu case.

As published by the council, reference 3/07/1892/AD

Timeline

Dates from the published record

  1. 7 Sep 2007

    Received by East Hertfordshire

  2. 1 Nov 2007

    Decision issued: Refuse

  3. 24 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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