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Planning application

P26/0753

LIDL, Unit B1, THE BOULEVARD, BRIERLEY HILL, DY5 1SY

Awaiting decision Dudley Advertisement

Proposal

Display of internally illuminated fascia sign

As published by the council, reference P26/0753

Timeline

Dates from the published record

  1. 30 Jun 2026

    Received by Dudley

  2. 1 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  3. 23 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Dudley for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • P23/0126 Granted

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    Refurbishment of front and rear elevations to facilitate amalgamated unit and works to roof

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  • P15/0513 Split decision

    Former MFI, The Boulevard, Brierley Hill, Dudley, DY5 1SY

    Display of various illuminated and non-illuminated signs

    14 Apr 2015 231m away Advertising
  • P14/1767 Granted

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    15 Dec 2014 231m away Full applications
  • P14/0185/C1 Granted

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In Dudley

  • P26/0655 Granted

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    Display of 3 No. illuminated signs and 2 No. non-illuminated vinyl graphic signs.

    4 Jun 2026 Advertising
  • P26/0809 Awaiting decision

    LAND ON THE SOUTH WEST SIDE OF ST JOHNS ROAD, STOURBRIDGE, DY8 1HE

    Display 1 no. illuminated freestanding digital poster display screen.

    13 Jul 2026 Advertising
  • P26/0552 Refused

    Pavement outside, The Moor Centre, Brierley Hill, DY5 3AH

    1No. digital LCD display screen each side of the Street Hub unit.

    11 May 2026 Advertising
  • P26/0781 Awaiting decision

    CASTLE VIEW, CASTLEGATE WAY, DUDLEY, DY1 4RL

    Display of various illuminated and non-illuminated signage.

    7 Jul 2026 Advertising
  • P26/0551 Granted

    ON THE PAVEMENT OUTSIDE 21, MARKET STREET, KINGSWINFORD, DY6 9JS

    2 no. 75 inch internally illuminated digital LCD advert screens on 1 no. BT Street Hub.

    11 May 2026 Advertising