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Planning application

P21/0839

ASDA SUPERMARKET, MERRY HILL CENTRE, BRIERLEY HILL, DY5 1QL.

Refused Dudley Advertisement

Proposal

Display of various illuminated and non-illumined signs.

As published by the council, reference P21/0839

Timeline

Dates from the published record

  1. 26 Apr 2021

    Received by Dudley

  2. 27 May 2021

    Validated

    Checked as complete and ready for consideration.

  3. 20 Jul 2021

    Decision issued: Refused

  4. 23 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • P24/0966 Granted

    Merry Hill Shopping Centre, Warehouse S, Lower Mall, Brierley Hill, West Midlands, DY5 1SY

    Display of illuminated and non-illuminated fascia signage and directional estate road signage

    19 Aug 2024 162m away Advertising
  • P23/0127 Granted

    Unit 4, TIMES SQUARE AVENUE, BRIERLEY HILL, DY5 1SY

    Refurbishment of front and rear elevations (retaining 3 no. standalone retail units) and works to roof

    26 Jan 2023 227m away Full applications
  • P23/0126 Granted

    HALFORDS, TIMES SQUARE AVENUE, BRIERLEY HILL, DY5 1SY

    Refurbishment of front and rear elevations to facilitate amalgamated unit and works to roof

    26 Jan 2023 227m away Full applications
  • P15/0513 Split decision

    Former MFI, The Boulevard, Brierley Hill, Dudley, DY5 1SY

    Display of various illuminated and non-illuminated signs

    14 Apr 2015 272m away Advertising
  • P14/1767 Granted

    ASDA SUPERMARKET, MERRY HILL CENTRE, BRIERLEY HILL, BRIERLEY HILL, DY5 1SY

    Provision of a canopy and van loading area to facilitate home shopping operation

    15 Dec 2014 272m away Full applications
  • P14/0185/C1 Granted

    A4036 Pedmore Road, Merry Hill, Pedmore Road, Dudley, West Midlands, DY5 1UG

    Discharge of condition 2

    10 Nov 2014 307m away Conditions

In Dudley

  • P26/0655 Granted

    Aldi Foodstore, Zoar Street, Lower Gornal, DY3 2PA

    Display of 3 No. illuminated signs and 2 No. non-illuminated vinyl graphic signs.

    4 Jun 2026 Advertising
  • P26/0809 Awaiting decision

    LAND ON THE SOUTH WEST SIDE OF ST JOHNS ROAD, STOURBRIDGE, DY8 1HE

    Display 1 no. illuminated freestanding digital poster display screen.

    13 Jul 2026 Advertising
  • P26/0552 Refused

    Pavement outside, The Moor Centre, Brierley Hill, DY5 3AH

    1No. digital LCD display screen each side of the Street Hub unit.

    11 May 2026 Advertising
  • P26/0781 Awaiting decision

    CASTLE VIEW, CASTLEGATE WAY, DUDLEY, DY1 4RL

    Display of various illuminated and non-illuminated signage.

    7 Jul 2026 Advertising
  • P26/0551 Granted

    ON THE PAVEMENT OUTSIDE 21, MARKET STREET, KINGSWINFORD, DY6 9JS

    2 no. 75 inch internally illuminated digital LCD advert screens on 1 no. BT Street Hub.

    11 May 2026 Advertising