Unit 2 Point West Building, Waterfront Way, BRIERLEY HILL, DY5 1LL

1. 14 Apr 2017

   Received by Dudley

2. 24 Apr 2017

   Validated

   Checked as complete and ready for consideration.

3. 19 Jun 2017

   Decision issued: Approved with Conditions on 19-Jun-2017

4. 19 Aug 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• Unit 2 Point West Building, Waterfront Way, BRIERLEY HILL, DY5 1LL

  P17/0589 Submitted 14 Apr 2017 0m away

  Change of Use to Veterinary Surgery (Class D1) and elevation changes to create w

  Granted Full applications 12 docs

• Unit 3, Point West Building, Waterfront Way, Brierley Hill, DY5 1LL

  P17/0774 Submitted 23 May 2017 0m away

  Change of use for unit 3 to D2 Assembly and Leisure use for a soft play centre w

  Granted Full applications 16 docs

• WATERFRONT BUSINESS PARK, WATERFRONT WAY, WOODSIDE, BRIERLEY HILL, DY5 1LL

  P26/0378/PN16A Submitted 31 Mar 2026 0m away

  Prior approval under schedule 2 part 16 of the Town and Country Planning (GPDO)

  Granted Telecoms

• Port West Retail Park, WATERFRONT WAY, BRIERLEY HILL, DY5 1LL

  P15/1758/C2 Submitted 6 Jul 2021 38m away

  Discharge of Condition: 14 (electric vehicle charging points)

  Granted Conditions 3 docs

• CAR PARK NORTH OF UNIT 8, WATERFRONT WEST, BRIERLEY HILL

  P22/1589 Submitted 28 Oct 2022 94m away

  Approval of Reserved Matters for erection of a four storey building comprising of 48 no. apartments (following outline approval P19/1625)

  Withdrawn Reserved matters New dwelling 32 docs
  Major scheme

• POINT NORTH, WATERFRONT WEST, BRIERLEY HILL, DY5 1LU

  P15/0330 Submitted 9 Mar 2015 104m away

  Erection of bin store

  Granted Full applications 10 docs

• P26/0781 Granted

  CASTLE VIEW, CASTLEGATE WAY, DUDLEY, DY1 4RL

  Display of various illuminated and non-illuminated signage.

  8 Jul 2026 Advertising
• P26/0818 Granted

  24-26, MERRY HILL, QUARRY BANK, BRIERLEY HILL, DY5 1SB

  Display of double sided illuminated totem sign, 2x sets of individual letters, 1

  16 Jul 2026 Advertising
• P26/0827 Granted

  TIM HORTONS DRIVE THRU, STATION DRIVE, MERRY HILL, BRIERLEY HILL, DY5 1SY

  Display of various illuminated and non-illuminated signage.

  20 Jul 2026 Advertising
• P26/0840 Status unknown

  C BROWN AND SONS (STEEL) LTD, COCHRANE HOUSE, PEDMORE ROAD, DUDLEY, DY2 0RL

  Display of 1no. 2x1.5 LED Screen

  18 Aug 2026 Advertising
• P26/0728 Split decision

  150, STOURBRIDGE ROAD, LYE, STOURBRIDGE, DY9 7BU

  Display of various illuminated and non-illuminated signs

  23 Jun 2026 Advertising