Planning application
26/00884/ADVT
Pavement Outside 44 Cheapside London EC2V 6AH
Proposal
LCD SCREEN CAPABLE OF SHOWING ILLUMINATED STATIC AND ANIMATED DISPLAYS IN SEQUENCE COMPRISING COMMERCIAL AND COMMUNITY MESSAGES
As published by the council, reference 26/00884/ADVT
Timeline
Dates from the published record
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19 Jun 2026
Received by City of London
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24 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with City of London for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00883/FULL Awaiting decision
Pavement Outside 44 Cheapside London EC2V 6AH
This application relates to the installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator
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26/00419/5REG Decided
Cheapside House 138 Cheapside London EC2V 6BJ
Notification under Regulation 5 of the Conditions and Restrictions of the Communications Act 2003 (as amended) in respect of the proposed upgrade of an existing telecommunications base station comprising the removal of 6 no antennas, to be replaced by 6no new antennas and the relocation of 1no existing antenna with ancillary development thereto.
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25/01249/ADVT Awaiting decision
137 Cheapside London EC2V 6BJ
Installation and display of: (i) one internally illuminated fascia signage measuring 2.0m in width, 0.7m in height, at a height above ground of 2.68m; (ii) two internally illuminated fascia signage measuring 1.0m in width and 0.156m in height, at a height above ground of 2.55m; and (iii) one internally illuminated circular projecting signage measuring 0.6m in diameter, at a height above ground of 2.84m.
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25/01023/MDC Granted
Dining Wall Retail Unit Cheapside House 138 Cheapside London EC2V 6BJ
Submission of Acoustic Commissioning Report External Plant Noise Post Installation pursuant to discharge of condition 2(b) of planning permission 25/00042/FULL dated 18.03.2025.
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26/00942/ADVT Awaiting decision
139 - 140 Cheapside London EC2V 6BJ
Installation of: (i) one internally illuminated fascia sign displaying white lettering on grey background measuring overall 1075mm height by 6000mm width by 50mm depth, situated at a height above ground of 2420mm; and (ii) one internally illuminated projecting sign displaying white lettering on grey background, measuring overall 600mm height by 600mm width by 100mm depth, situated at a height above ground of 2725m.
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25/01789/ADVT Granted
1 New Change London EC4M 9AF
Installation and display of one non-illuminated fascia sign measuring 0.80m high by 3.65m wide and displayed 2.52m above ground level.
Other advertising applications
In City of London
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26/00449/ADVT Granted
1 Old Jewry London EC2R 8DN
Installation and display of 7 No. non-illuminated hoarding advertisement measuring: (i) 1.4m wide x 2.45m high (ii) 38.8m wide x 245m high (iii) 3.16m wide x 2.45m high; (iv) 1.3m wide x 3m high (v) 23.9m wide x 3m high (vi) 1.8m wide x 3m high (vii) 1.45m wide x 2.45m high.
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26/00800/ADVT Granted
Tower Place West Tower Place London EC3R 5BU
Installation and display of: (i) two internally illuminated fascia signs measuring 9150mm x 1000mm on the Eastern and Western elevation.
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26/00333/ADVT Granted
9 Queen's Head Passage London EC4M 7DZ
Installation and display of one internally illuminated projecting sign measuring 0.55m high by 0.55m wide and displayed 2.8m above ground level.
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26/00442/ADVT Granted
60 Moorgate London EC2R 6EL
Installation and display of: (i) three non illuminated fascia signs measuring 0.5m high by 3.2m wide and displayed 3m above ground level; (ii) two internally illuminated projecting sign measuring 0.55m high by 0.55m wide and displayed 2.55m above ground level; and (iii) one internally illuminated ATM surround measuring 1.6m high by 1.0m wide displayed at a height of 0.04m above ground level.
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26/00146/ADVT Granted
Bus Shelter Pavement Outside 57 - 60 Aldgate High Street London EC3N 1AL
Installation and display of one double sided internally illuminated digital advertisement measuring 2.10m high by 1.34m wide by 0.25m deep on bus shelter outside 57 - 60 Aldgate High Street.