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Planning application

26/00259/ADVT

1 - 5 London Wall Buildings London EC2M 5PG

Refused City of London Advertisement Consent

Proposal

Installation and display of: (i) one non-illuminated scaffolding shroud; (ii) one externally illuminated advertisement banner measuring 11.053m high by 18.553m wide at a height above ground of 6.081m; and (iii) one externally illuminated advertisement banner measuring 11.053m high by 5.072m wide at a height above ground of 6.081m associated with the development of the site for a temporary period until 15.10.2027.

As published by the council, reference 26/00259/ADVT

Timeline

Dates from the published record

  1. 18 Feb 2026

    Received by City of London

  2. 3 Jul 2026

    Decision issued: Refused

  3. 24 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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