Planning application
25/01665/ADVT
73 Aldgate High Street London EC3N 1BD
Proposal
Installation and display of one illuminated advertisement panel incorporating a portrait-format digital LED screen, measuring 7.5m in height and 5.0m in width, with the base of the display positioned 4.7m above ground level.
As published by the council, reference 25/01665/ADVT
Timeline
Dates from the published record
-
28 Nov 2025
Received by City of London
-
2 Dec 2025
Validated
Checked as complete and ready for consideration.
-
27 Jan 2026
Decision issued: Refused
-
24 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
26/00557/MDC Awaiting decision
74 Aldgate High Street London EC3N 1BD
Submission of details of Technical Acoustic Report, FiltaFOG Cyclone Grease Recovery Unit Specification, FiltaFOG Cyclone Grease Reduction Unit Clearing Specification, Typical Set up Plan pursuant to conditions 2, 3, 4 and 5 of Planning permission 25/00793/FULL dated 20.02.2026.
-
PA/25/02085/NC Granted
73 Aldgate High Street, London, EC3N 1BD
Observations requested by City of London for the installation of an advertisement display incorporating a portrait digital LED screen measuring 5.0m (w) x 7.5m (h) on the flank wall of 73 Aldgate High Street.
-
19/01321/MDC Granted
15-16 Minories 62 Aldgate High Street London EC3N 1BD
Details of rainwater harvesting and grey water recycling systems for the hotel building to improve sustainability and reduce flood risk pursuant to Condition 35 of planning permission 15/01067/FULL dated 19.08.2016.
-
24/00883/NMA Granted
9 Aldgate High Street London EC3N 1AH
Proposed non-material amendment to planning permission reference 19/00596/FULL, amending the wording of Condition 2 of this permission so that it reads as follows: 'The terrace doors may be open until 23:00. Live or recorded music shall not be in excess of 65dBA at the edge of the terrace. After 23:00 patrons may go out onto the terrace but the doors shall remain closed'.
-
26/00187/ADVT Awaiting decision
9 Aldgate High Street London EC3N 1AH
Installation and display of: (i) three internally illuminated canopy signs measuring 200mm x 1000mm, 200mm x 1000mm & 200mm x 5000mm, (ii) two non illuminated tray signs on the southern elevation measuring 700mm x 700mm x 40mm at a height of 1.4m, (iii) one non illuminated tray sign on the northern elevation measuring 700mm x 700mm x 40mm at a height of 1.4m
-
26/00146/ADVT Granted
Bus Shelter Pavement Outside 57 - 60 Aldgate High Street London EC3N 1AL
Installation and display of one double sided internally illuminated digital advertisement measuring 2.10m high by 1.34m wide by 0.25m deep on bus shelter outside 57 - 60 Aldgate High Street.
Other advertising applications
In City of London
-
26/00449/ADVT Granted
1 Old Jewry London EC2R 8DN
Installation and display of 7 No. non-illuminated hoarding advertisement measuring: (i) 1.4m wide x 2.45m high (ii) 38.8m wide x 245m high (iii) 3.16m wide x 2.45m high; (iv) 1.3m wide x 3m high (v) 23.9m wide x 3m high (vi) 1.8m wide x 3m high (vii) 1.45m wide x 2.45m high.
-
26/00800/ADVT Granted
Tower Place West Tower Place London EC3R 5BU
Installation and display of: (i) two internally illuminated fascia signs measuring 9150mm x 1000mm on the Eastern and Western elevation.
-
26/00333/ADVT Granted
9 Queen's Head Passage London EC4M 7DZ
Installation and display of one internally illuminated projecting sign measuring 0.55m high by 0.55m wide and displayed 2.8m above ground level.
-
26/00442/ADVT Granted
60 Moorgate London EC2R 6EL
Installation and display of: (i) three non illuminated fascia signs measuring 0.5m high by 3.2m wide and displayed 3m above ground level; (ii) two internally illuminated projecting sign measuring 0.55m high by 0.55m wide and displayed 2.55m above ground level; and (iii) one internally illuminated ATM surround measuring 1.6m high by 1.0m wide displayed at a height of 0.04m above ground level.
-
26/00146/ADVT Granted
Bus Shelter Pavement Outside 57 - 60 Aldgate High Street London EC3N 1AL
Installation and display of one double sided internally illuminated digital advertisement measuring 2.10m high by 1.34m wide by 0.25m deep on bus shelter outside 57 - 60 Aldgate High Street.