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Planning application

25/01303/ADVT

39 Eastcheap London EC3M 1DT

Granted City of London Advertisement Consent

Proposal

Installation and display of one internally illuminated fascia sign measuring 2.7 m wide, 0.5 m high displayed at a height of 2.38 m above ground level and one internally illuminated projecting sign measuring 0.43 m wide, 0.43 m high displayed at a height of 2.75 m above ground level.

As published by the council, reference 25/01303/ADVT

Timeline

Dates from the published record

  1. 24 Sep 2025

    Received by City of London

  2. 13 Nov 2025

    Decision issued: Approved

  3. 24 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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