Planning application
33 Old Broad Street London EC2N 1HW
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Installation and display of: (i) One internally illuminated fascia signage, made of individual letters, measuring 5.78m in width, 0.38m in height, at a height above ground of 7.77m, and (ii) two internally illuminated projecting signages measuring 0.6m in width, 0.6m in height and 0.2m in depth, at a height above ground of 7.77m.
As published by the council, reference 24/00965/ADVT
Application record
- Reference
- 24/00965/ADVT
- Type
- Advertisement Consent
- Status
- Decided
- Decision
- Granted As published: Approved
- Received
- 5 Sep 2024
- Validated
- 5 Sep 2024
- Decided
- 12 Dec 2024
- Ward
- Cornhill
- Decision by
- Delegated
- Postcode
- EC2N 1HW
Site history
Applications at this address on the City of London register
This site has had 6 applications since 2023: 6 approved, 0 refused.
-
26/00549/FULL Granted
33 Old Broad Street London EC2N 1HW
External alterations to ground floor elevation comprising, (i) installation of 2no. revolving doors, (ii) installation of 1no. automated single leaf swing door, and (iii) replacement and reconfiguration of glazing and mullions to the recessed entrance screen.
-
25/01631/MDC Granted
33 Old Broad Street London EC2N 1HW
Submission of a Construction Logistics Plan to manage all freight vehicle movements to and from the site during construction of the development pursuant to condition 3 of planning permission 23/00918/FULL dated 24/01/2024.
-
25/01380/FULL Granted
33 Old Broad Street London EC2N 1HW
Retrospective application for installation of three condensers and associated works, at roof level.
-
25/00635/MDC Granted
33 Old Broad Street London EC2N 1HW
Submission of Air Quality Assessment pursuant to discharge of condition 4 of planning permission 23/01051/FULL dated 03.04.2025.
-
23/00918/FULL Granted
33 Old Broad Street London EC2N 1HW
External alterations to the building at the ground floor entrance (front elevation) and the ninth floor terrace; works including facade alterations, new lighting, and greening on the terrace.
Timeline
Dates from the published record
-
5 Sep 2024
Received by City of London
-
12 Dec 2024
Decision issued: Approved
-
28 Aug 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Firstplan Ltd Agent, registered in London
Active · incorporated 2003 · London
844 applications on PlanIndex · across 119 councils · 94% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordLloyds Banking Group Ltd Applicant, registered in Edinburgh
Active · incorporated 1985 · Edinburgh
54 applications on PlanIndex · across 38 councils · 95% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
- CONSENT TO DISPLAY AN ADVERTISEMENT
- PROPOSED WEST ELEVATION NEW SIGNAGE
- COMMENTS - TFL
- ROOF APPLICATION EXISTING WEST ELEVATION
- APPLICATION FORM REDACTED
- PROPOSED WEST ELEVATION NEW SIGNAGE
- SITE LOCATION PLAN
- SITE PLAN
- COVER LETTER
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
City of London granted permission on 12 December 2024, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
33 Old Broad Street London EC2N 1HW
Submission of Air Quality Assessment pursuant to discharge of condition 4 of planning permission 23/01051/FULL dated 03.04.2025.
Granted Conditions 5 docs -
33 Old Broad Street London EC2N 1HW
Retrospective application for installation of three condensers and associated works, at roof level.
Granted Full applications 9 docs -
33 Old Broad Street London EC2N 1HW
External alterations to the building at the ground floor entrance (front elevation) and the ninth floor terrace; works including facade alterations, new lighting, and greening on the terrace.
Granted Full applications 30 docs -
33 Old Broad Street London EC2N 1HW
Submission of a Construction Logistics Plan to manage all freight vehicle movements to and from the site during construction of the development pursuant to condition 3 of planning permission 23/00918/FULL dated 24/01/2024.
Granted Conditions 7 docs -
33 Old Broad Street London EC2N 1HW
External alterations to ground floor elevation comprising, (i) installation of 2no. revolving doors, (ii) installation of 1no. automated single leaf swing door, and (iii) replacement and reconfiguration of glazing and mullions to the recessed entrance screen.
Granted Full applications Windows or glazing 31 docs -
99 Bishopsgate London EC2M 3XD
Submission of details of a written scheme of investigation pursuant to condition 36 of planning permission 24/00836/FULEIA dated 28.10.2025.
Granted Conditions 5 docs
Other advertisement consent applications
In City of London
-
26/01305/ADVT Awaiting decision
25 Gresham Street London EC2V 7HN
Installation and display of two externally illuminated entrance signs measuring 2.13m wide and 0.70m high and located 1.75m above ground level.
-
26/01229/ADVT Awaiting decision
1 Exchange Square London EC2A 2EH
Installation and display of: (i) 1no. internally illuminated facia signage measuring 0.4m in height with width of 3.71m at a height above ground of 3.45m; (ii) 1no. internally illuminated facia signage measuring 0.21m in height with width of 2.86m at a height above ground of 2.86m; and (iii) Non-illuminated vinyl stickers.
-
26/01117/ADVT Awaiting decision
109 Minories London EC3N 1LA
Installation of one x non-illuminated 455 mm wide x 740mm high projecting sign at height of 3,28m above ground level.
-
26/01065/ADVT Awaiting decision
Public House 16 Byward Street London EC3R 5BA
Installation and display of (i) 6no. externally illuminated awnings, measuring between 4220mm-4377m (l) x 1200mm-1500mm (w), displayed at a height of 2197mm above ground level, (ii) 2no. externally illuminated hanging sings, measuring 1420mm (h) x 1200mm (w), displayed at a height of 2237mm above ground level, (iii) 6no. non-illuminated fascia signs measuring 390mm (h) x 3800mm (w), displayed at a height of 3122mm above ground level, (iv) 1no. amenity board measuring 1100mm (h) x 500mm (w), displayed at a height of 1100mm above ground level, (v) 4no. menu boards, measuring 350mm (h) x 264mm (w), displayed at a height of 950mm above ground level, (vi) 2no. non-illuminated painted door headers measuring 577mm (h) x 1940mm (w), displayed at a heights of 3836mm and 4465mm above ground level, (vii) 1no. fascia sign measuring 400mm (h) x 1750mm (w), displayed at a height of 4203mm above ground level, (viii) 1no. fascia sign measuring 300mm (h) x 2540mm (w), displayed at a height of 3100mm above ground level, (ix) 1no. plaque advertisement measuring 310mm (h) x 310mm (w), displayed at a height of 1300mm above ground level, and (x) 1no. plaque advertisement measuring 370mm (h) x 310mm (w) displayed at a height of 1180mm above ground level.
-
26/00515/ADVT Withdrawn
Rooftop Bar And Restaurant 68 King William Street London EC4N 7HR
Display of non illuminated red canopy (2310m wide by 14000mm high by 1250mm projection) located over front entrance on King William Street 4715mm above pavement level and displaying name and logo of venue as "Wagtail"