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Planning application

21/00447/ADVT

10 Exchange Square London EC2A 2BR

Granted City of London Advertisement Consent

Proposal

Installation and display of one non-illuminated hoarding advertisment measuring 22m total length and 2.44m in height.

As published by the council, reference 21/00447/ADVT

Timeline

Dates from the published record

  1. 28 May 2021

    Received by City of London

  2. 20 Jul 2021

    Decision issued: Approved

  3. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In City of London

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