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Planning application

20/03449/ADV

Blue Planet Aquarium Longlooms Road Ellesmere Port CH65 9LF

Refused Cheshire West and Chester Advertising

Proposal

Erection of two digital LED billboards

As published by the council, reference 20/03449/ADV

Timeline

Dates from the published record

  1. 22 Sep 2020

    Received by Cheshire West and Chester

  2. 20 Apr 2021

    Decision issued: Refusal

  3. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In Cheshire West and Chester

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  • 26/00275/LBC Granted

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    27 Jan 2026 Advertising