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Planning application

49 Whitby Road Ellesmere Port CH65 8AB

Refused Cheshire West and Chester 19/04261/ADV Advert Application

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Upgrade existing billboard with digital billboard

As published by the council, reference 19/04261/ADV

Application record

Reference
19/04261/ADV
Type
Advert Application
Status
Refused
Decision
Refusal
Received
26 Nov 2019
Validated
26 Nov 2019
Decided
23 Mar 2020
Ward
Central and Grange
Decision by
Delegated Decision
Postcode
CH65 8AB

Timeline

Dates from the published record

  1. 26 Nov 2019

    Received by Cheshire West and Chester

  2. 23 Mar 2020

    Decision issued: Refusal

  3. 23 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 49 Whitby Road Ellesmere Port CH65 8AB

    20/02497/FUL Submitted 15 Jul 2020 0m away

    Conversion to 6 bed house of multiple occupation (HMO)

    Refused Full applications 15 docs

  • 49 Whitby Road Ellesmere Port CH65 8AB

    26/00564/FUL Submitted 19 Feb 2026 0m away

    89% historically approved · decision due ~4 May

    Conversion of shop and associated accommodation to shop and three flats. Alterations including new shop front, pitched to flat roof at rear to existing projection and alterations to windows.

    Awaiting decision Full applications New dwelling Windows or glazing 6 docs
    Several homes

  • 63 Whitby Road Ellesmere Port CH65 8AB

    26/00469/FUL Submitted 12 Feb 2026 46m away

    89% historically approved · decision due ~9 Apr

    Change of use of retail shop to hot food takeaway (sui generis) on the ground floor and first floor apartment

    Decided Full applications

  • 3 - 5 Exeter Road Ellesmere Port CH65 8AW

    20/02715/PDM Submitted 30 Jul 2020 47m away

    Conversion of ground floor to two self contained apartments

    Granted New dwelling 7 docs

  • 59 - 61 Whitby Road Ellesmere Port CH65 8AB

    26/02108/FUL Submitted 7 Jul 2026 62m away

    89% historically approved · decision due ~1 Sep

    Upper floor conversion to provide 6no. flats and installation of dormer windows to front and rear elevation.

    Awaiting decision Full applications New dwelling Loft or dormer +1 11 docs
    Several homes

  • 19 Exeter Road Ellesmere Port CH65 8AW

    26/00986/LDC Submitted 27 Mar 2026 66m away

    77% historically approved · decision due ~17 Jun

    Change of use from a single dwellling house (use Class C3) to a house of Multiple Occupation (use Class C4).

    Awaiting decision Amendments 4 docs

In Cheshire West and Chester

  • 26/01626/ADV Granted

    4 Civic Way Ellesmere Port CH65 0BE

    4 Free-standing Aluminium Signs mounted on 1.5m tall aluminium poles

    28 May 2026 Advertising
  • 26/01746/ADV Granted

    The Bears Paw Hotel 127 Main Street Frodsham WA6 7AF

    Illuminated and Non Illuminated signage and replacement cafe barriers.

    9 Jun 2026 Advertising
  • 26/01747/LBC Granted

    The Bears Paw Hotel 127 Main Street Frodsham WA6 7AF

    Installation of replacement signage and 3 no. replacement flood lights.

    9 Jun 2026 Advertising
  • 26/00814/ADV Granted

    Hartford Methodist Church Beach Road Hartford Northwich CW8 3AB

    Non illuminated signage at front of church for noticeboard

    12 Mar 2026 Advertising
  • 26/00180/ADV Refused

    Winnington Business Park Wolsten Croft Northwich

    Retention of two existing, non-illuminated freestanding pole-mounted advertisement signs associated with Cuboid Self Storage. The advertisements comprise static printed panels displaying the company name and branding. (Retrospective).

    20 Jan 2026 Advertising