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Planning application

PL/10255

Reservoir View, Lower Lliedi Reservoir, Swiss Valley, Llanelli, SA14 8FB

Granted Carmarthenshire Consent to display an advertisement

Proposal

The application seeks advertisement consent for four freestanding, non-illuminated wayfinding signs at the entrance to the Lower Lliedi Reservoir, associated with the operations of LiveFree Adventures. Three signs are already in place (retrospective) and one additional sign is proposed in a matching format

As published by the council, reference PL/10255

Timeline

Dates from the published record

  1. 28 Nov 2025

    Received by Carmarthenshire

  2. 19 Feb 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Apr 2026

    Decision issued: Advertisement Granted

  4. 28 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within five years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PL/10256 Granted

    Reservoir View, Lower Lliedi Reservoir, Swiss Valley, Llanelli, SA14 8FB

    Retrospective retention of 2 No. 20 foot steel storage containers (installed July 2022) and installation of 1 No. additional matching container for secure storage of water sports and outdoor activity equipment. The containers are grouped at the end of the access track, broadly in a staggered arrangement, with approximately 90% of the footprint on the former concrete turning area and a small portion extending onto the adjacent raised hard-surfaced section above the kerb line. All units are finished in matte green to blend with the surroundings

    28 Nov 2025 0m away Full applications
  • PL/09740 Granted

    4 Clos Dan Y Lan, Llanelli, SA14 8BZ

    Conservatory to the rear elevation

    7 Aug 2025 181m away Householder
  • PL/10284 Granted

    4 Clos Dan Y Lan, Llanelli, SA14 8BZ

    Conservatory to the rear elevation

    9 Dec 2025 181m away Householder
  • PL/10597 Awaiting decision

    19 Swiss Valley, Llanelli, SA14 8BS

    Two storey extension to the rear of the property. Extension for an entrance porch on the front elevation of the property

    27 Feb 2026 290m away Householder
  • PL/09734 Granted

    9 Swiss Valley, Llanelli, SA14 8BS

    Proposed 2nd storey side extension constructed above existing single storey garage and single storey rear extension

    6 Aug 2025 388m away Householder

In Carmarthenshire

  • PL/10929 Granted

    Unit 7, Cillefwr Industrial Estate, Johnstown, Carmarthen, SA31 3RB

    Free-standing advertisement sign located on a grass verge

    27 May 2026 Advertising
  • PL/11044 Awaiting decision

    17 Stepney Street, Llanelli, SA15 3YB

    Change of use of 17 Stepney Street, Llanelli from mixed Use Class A1/A3 to Sui Generis (betting office), external alterations, and advertisement consent

    17 Jun 2026 Advertising
  • PL/10774 Granted

    10 Kings Road, Llandovery, SA20 0AW

    Replacement of the existing external fascia sign on the building frontage. The new sign will update the signage content to reflect the current branding of the British Red Cross. The width of the fascia panel will be extended to match the full width of the existing header panel above the main windows. The sign will be non-illuminated and no alterations to the building fabric are proposed

    15 Apr 2026 Advertising
  • PL/10878 Granted

    Unit 1, 6A Parc Trostre Retail Park, Llanelli, SA14 9UY

    New white fascia panel with back lit brass signage to the face

    13 May 2026 Advertising
  • PL/10869 Awaiting decision

    TSB Bank, 5 Blue Street, Carmarthen, SA31 3LQ

    5 no fascia signs (illuminated), 1 no projecting sign (illuminated), 2 no internal LED signs (illuminated), 20 no opaque vinyl window signs

    12 May 2026 Advertising