Planning application
PL/10255
Reservoir View, Lower Lliedi Reservoir, Swiss Valley, Llanelli, SA14 8FB
Proposal
The application seeks advertisement consent for four freestanding, non-illuminated wayfinding signs at the entrance to the Lower Lliedi Reservoir, associated with the operations of LiveFree Adventures. Three signs are already in place (retrospective) and one additional sign is proposed in a matching format
As published by the council, reference PL/10255
Timeline
Dates from the published record
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28 Nov 2025
Received by Carmarthenshire
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19 Feb 2026
Validated
Checked as complete and ready for consideration.
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24 Apr 2026
Decision issued: Advertisement Granted
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28 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within five years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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PL/10256 Granted
Reservoir View, Lower Lliedi Reservoir, Swiss Valley, Llanelli, SA14 8FB
Retrospective retention of 2 No. 20 foot steel storage containers (installed July 2022) and installation of 1 No. additional matching container for secure storage of water sports and outdoor activity equipment. The containers are grouped at the end of the access track, broadly in a staggered arrangement, with approximately 90% of the footprint on the former concrete turning area and a small portion extending onto the adjacent raised hard-surfaced section above the kerb line. All units are finished in matte green to blend with the surroundings
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PL/09740 Granted
4 Clos Dan Y Lan, Llanelli, SA14 8BZ
Conservatory to the rear elevation
-
PL/10284 Granted
4 Clos Dan Y Lan, Llanelli, SA14 8BZ
Conservatory to the rear elevation
-
PL/10597 Awaiting decision
19 Swiss Valley, Llanelli, SA14 8BS
Two storey extension to the rear of the property. Extension for an entrance porch on the front elevation of the property
-
PL/09734 Granted
9 Swiss Valley, Llanelli, SA14 8BS
Proposed 2nd storey side extension constructed above existing single storey garage and single storey rear extension
Other advertising applications
In Carmarthenshire
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PL/10929 Granted
Unit 7, Cillefwr Industrial Estate, Johnstown, Carmarthen, SA31 3RB
Free-standing advertisement sign located on a grass verge
-
PL/11044 Awaiting decision
17 Stepney Street, Llanelli, SA15 3YB
Change of use of 17 Stepney Street, Llanelli from mixed Use Class A1/A3 to Sui Generis (betting office), external alterations, and advertisement consent
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PL/10774 Granted
10 Kings Road, Llandovery, SA20 0AW
Replacement of the existing external fascia sign on the building frontage. The new sign will update the signage content to reflect the current branding of the British Red Cross. The width of the fascia panel will be extended to match the full width of the existing header panel above the main windows. The sign will be non-illuminated and no alterations to the building fabric are proposed
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PL/10878 Granted
Unit 1, 6A Parc Trostre Retail Park, Llanelli, SA14 9UY
New white fascia panel with back lit brass signage to the face
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PL/10869 Awaiting decision
TSB Bank, 5 Blue Street, Carmarthen, SA31 3LQ
5 no fascia signs (illuminated), 1 no projecting sign (illuminated), 2 no internal LED signs (illuminated), 20 no opaque vinyl window signs