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Planning application

26/1404

Phase 4 (Blocks G-H) - Land Former 25-28 Northfields, Beresford Avenue, Wembley, HA0 1NW

Withdrawn Brent Advertisement consent

Proposal

Advertisement consent for installation of 1x internally illuminated totem pole on crossing between Block D and Block G

As published by the council, reference 26/1404

Timeline

Dates from the published record

  1. 5 Jun 2026

    Received by Brent

  2. 14 Jul 2026

    Decision issued: Withdrawn by Applicant

  3. 25 Jul 2026

    Added to PlanIndex

What withdrawal means

The process from here

The applicant withdrew this application before the council decided it, so it carries no planning weight and no fee refund is automatic. Withdrawal often follows officer feedback that a refusal was likely.

The applicant is free to submit a revised application at any time, and many withdrawn schemes return in amended form, so the site is worth watching if the proposal affected you.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/0866 Awaiting decision

    Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    Details pursuant to condition 25 (construction and environmental management plan (CEMP)) and 27 (construction logistics plan (CLP)) of Outline Planning Permission reference 20/2784 dated 15 June, 2021, for Hybrid planning application comprising:- Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as amended APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT

    2 Apr 2026 0m away Conditions
  • 26/0868 Granted

    Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    Non-material amendment (alterations to ground floor arrangement of Block H and basement under Blocks G and H) of Removal of condition(s) reference 25/2943 dated 28th April 2026, for Application under Section 73 of the Town and Country Planning Act 1990 (as amended) to vary the wording of Condition 39 (energy statement) and removal of Condition 40 (decarbonisation plans for the site-wide heat network) of Hybrid (Part Outline, Part Full) Planning Permission reference 20/2784 dated 15 June, 2021, comprising: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as amended APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT.

    2 Apr 2026 0m away Amendments
  • 26/0981 Granted

    Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    Non-material amendment to alter the wording of condition 13 (residential unit mix) of Removal of condition(s) reference 25/2943 dated 28th April 2026, for Application under Section 73 of the Town and Country Planning Act 1990 (as amended) to vary the wording of Condition 39 (energy statement) and removal of Condition 40 (decarbonisation plans for the site-wide heat network) of Hybrid (Part Outline, Part Full) Planning Permission reference 20/2784 dated 15 June, 2021, comprising: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as amended APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT.

    20 Apr 2026 0m away Amendments
  • 26/1597 Awaiting decision

    Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    Details pursuant to condition 10a (Details of sound attenuation) and 24 (Construction Method Statement), of Removal of Condition(s) application reference 25/2934 dated 28/04/2026 for Application under Section 73 of the Town and Country Planning Act 1990 (as amended) to vary the wording of Condition 39 (energy statement) and removal of Condition 40 (decarbonisation plans for the site-wide heat network) of Hybrid (Part Outline, Part Full) Planning Permission reference 20/2784 dated 15 June, 2021, comprising: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as varied under a Deed of Variation (dated the 27th April 2026). APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT.

    25 Jun 2026 0m away Conditions
  • 26/1775 Awaiting decision

    Phase 2A (Blocks E-F) - Land Former 17 Northfields, Beresford Avenue, Wembley, HA0 1NW

    Non material amendment to description of development and condition 1 (approved drawings) of Reserved matters to Outline Permission application reference 19/3674 dated 20/12/2019 for Reserved matters application pursuant to conditions 3 (Layout, Scale, Appearance, Access and Landscaping) and 2 (approved drawings and supporting documents) of hybrid planning permission 19/2732, dated 04th October 2019 for access, appearance, landscaping, layout and scale of Phase 2a comprising the construction of four buildings ranging from 8 to 18 storeys in height providing 524 homes with private communal residential landscaped gardens, basement and podium residential car parking including associated storage, cycle and car parking; health centre (Use class D1); affordable workspace (within use class B); commercial space (A1 ? A5 uses classes); associated plant, visitor car and cycle parking , refuse provision, public realm and open space, ancillary facilitating works, infrastructure and engineering works to the river bank. This application is subject to an Environmental Statement

    10 Jul 2026 0m away Amendments
  • 26/0840 Awaiting decision

    Phase 4c (Plot L) - Land Former 25-28 Northfields, Beresford Avenue, Wembley, HA0 1NW

    Reserved matters application pursuant to condition 3 (layout; scale; appearance; access; landscaping) of hybrid planning permission 25/2943, dated 28th April 2026, for layout, scale, appearance, access and landscaping of Phase 4c comprising the construction of residential units (Use Class C3) together with basement car parking, cycle parking, amenity space, landscaping, public realm and other associated works. Information is provided to discharge the following conditions for Phase 4c: 10(a): Sound attenuation 20(a): Air Quality/Air Quality Neutral Assessment 32: Delivery and Servicing Plan 33: Wind Mitigation

    31 Mar 2026 0m away Reserved matters

In Brent

  • 26/1316 Granted

    289 Edgware Road, London, NW9 6NB

    Installation of 1x internally static illuminated fascia sign and 1x static internally illuminated projecting sign to the fabrics shop.

    25 May 2026 Advertising
  • 26/1305 Granted

    111-115 Salusbury Road, London, NW6 6RG

    Installation of 1x externally illuminated static projecting sign and 1x internally illuminated static fascia sign.

    22 May 2026 Advertising
  • 26/1829 Awaiting decision

    Troubadour Wembley ParkTheatre, 3 Fulton Road, Wembley, HA9 0SP

    Advertisement consent for installation of 3x non-illuminated signs and 1x non-illuminated canopy sign to front elevation of theatre

    16 Jul 2026 Advertising
  • 26/1734 Awaiting decision

    9-11 Bridge Road, Wembley, HA9 9AB

    Installation of 1x static externally illuminated fascia sign and 1x intermittent internally illuminated digital marketing screen to shopfront

    7 Jul 2026 Advertising
  • 26/1719 Awaiting decision

    247-249 Kilburn High Road, London, NW6 7JN

    Advertiment consent for installation of 1x externally illuminated fascia sign, 1x internally illuminated projecting sign and 1x non illuminated canopy to front of food supermarket

    6 Jul 2026 Advertising