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Planning application

Phase 1 (Blocks A-D) - Land Former 2-16 (consec) Northfields, Beresford Avenue, Wembley, HA0 1NW

Granted Brent 21/2342 Advertisement consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Advertisement consent for large banner sign attached to scaffolding to the north-eastern façade of Building D

As published by the council, reference 21/2342

Application record

Reference
21/2342
Type
Advertisement consent
Status
Decided
Decision
Permission Granted
Received
22 Jun 2021
Validated
22 Jun 2021
Decided
17 Aug 2021
Ward
Alperton
Decision by
Delegated Team Manager
Postcode
HA0 1NW

Site history

Applications at this address on the Brent register

This site has had 3 applications since 2020: 3 approved, 0 refused.

  • 21/1920 Granted

    Phase 1 (Blocks A-D) - Land Former 2-16 (consec) Northfields, Beresford Avenue, Wembley, HA0 1NW

    Details pursuant to condition 11C (post completion report) of Outline Planning Permission reference 18/0321 dated 28 September, 2018, for Hybrid planning application for the redevelopment of Northfield industrial estate: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings ranging from 35.75m AOD to 111.95m AOD in height, with a total floorspace (GEA) of up to 309,400 sq m (excluding basement up to 42,000 sq m GEA) to accommodate 2,900 homes (Use Class C3), business and storage and distribution (Use Classes B1a, B1c and B8), commercial (Use Classes A1, A2, A3, A4 and A5), community and leisure (Use Classes D1 and D2) including community centre and nursery, new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure. Full planning permission for demolition of existing buildings and structures on the site, all site preparation works and the development of Phase 1 (Buildings A, B, C and D ranging from 1 to 14 storeys in height) to comprise 400 homes (Use Class C3); 910 sq m (GEA) of business floorspace Use Class B1a); 1,290 sq m (GEA) of commercial floorspace (Use Classes A1, A2, A3, A4 and A5); and 1,610 sq m (GEA) of community and leisure floorspace (Use Classes D1 and D2), including a community centre and nursery; together with new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure.

    Decided 21 Jul 2021 Conditions
  • 20/1363 Granted

    Phase 1 (Blocks A-D) - Land Former 2-16 (consec) Northfields, Beresford Avenue, Wembley, HA0 1NW

    Details pursuant to condition 9 (acoustic plant noise assessment) of Outline Planning Permission reference 18/0321 dated 28 September, 2018, for Hybrid planning application for the redevelopment of Northfield industrial estate: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings ranging from 35.75m AOD to 111.95m AOD in height, with a total floorspace (GEA) of up to 309,400 sq m (excluding basement up to 42,000 sq m GEA) to accommodate 2,900 homes (Use Class C3), business and storage and distribution (Use Classes B1a, B1c and B8), commercial (Use Classes A1, A2, A3, A4 and A5), community and leisure (Use Classes D1 and D2) including community centre and nursery, new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure. Full planning permission for demolition of existing buildings and structures on the site, all site preparation works and the development of Phase 1 (Buildings A, B, C and D ranging from 1 to 14 storeys in height) to comprise 400 homes (Use Class C3); 910 sq m (GEA) of business floorspace Use Class B1a); 1,290 sq m (GEA) of commercial floorspace (Use Classes A1, A2, A3, A4 and A5); and 1,610 sq m (GEA) of community and leisure floorspace (Use Classes D1 and D2), including a community centre and nursery; together with new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure.

    Decided 19 Jun 2020 Conditions

Timeline

Dates from the published record

  1. 22 Jun 2021

    Received by Brent

  2. 17 Aug 2021

    Decision issued: Permission Granted

  3. 30 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this grant of permission means

Brent granted permission on 17 August 2021, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    26/0866 Submitted 2 Apr 2026 0m away

    95% historically approved · decision due ~28 May

    Details pursuant to condition 25 (construction and environmental management plan (CEMP)) and 27 (construction logistics plan (CLP)) of Outline Planning Permission reference 20/2784 dated 15 June, 2021, for Hybrid planning application comprising:- Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as amended APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT

    Awaiting decision Conditions Demolition 4 docs
  • Former Phase 2 (Blocks E-F) - Land Former 17 Northfields, Beresford Avenue, Wembley

    24/2257 Submitted 12 Aug 2024 0m away

    Details pursuant to partial discharge of condition 11C (Noise Commissioning) for Phase 2 Buildings E1, E2 & F1 of Variation of Conditions reference 19/2732 dated 4 October, 2019, for Minor material amendment under Section 73 of the Town and Country Planning Act 1990 to vary the wording of condition 6 (outline approved drawings) to allow: An increase in the proposed parameter height for Plot E to a maximum between 86.60m AOD ? 92.90m AOD of Outline Planning Permission reference 18/0321 dated 28 September, 2018 for Hybrid planning permission for the redevelopment of the former Northfields Industrial Estate: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings ranging from 35.75m AOD to 111.95m AOD in height, with a total floorspace (GEA) of up to 322,019 sq m (excluding basement up to 42,000 sq m GEA) to accommodate 3,030 homes (Use Class C3), business and storage and distribution (Use Classes B1a, B1c and B8), commercial (Use Classes A1, A2, A3, A4 and A5), community and leisure (Use Classes D1 and D2) including community centre and nursery, new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure. Full planning permission for demolition of existing buildings and structures on the site, all site preparation works and the development of Phase 1 (Buildings A, B, C and D ranging from 1 to 14 storeys in height) to comprise 400 homes (Use Class C3); 910 sq m (GEA) of business floorspace Use Class B1a); 1,290 sq m (GEA) of commercial floorspace (Use Classes A1, A2, A3, A4 and A5); and 1,610 sq m (GEA) of community and leisure floorspace (Use Classes D1 and D2), including a community centre and nursery; together with new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure.

    Granted Conditions Demolition 5 docs
  • Phase 1 (Blocks A-D) - Land Former 2-16 (consec) Northfields, Beresford Avenue, Wembley, HA0 1NW

    20/1363 Submitted 6 May 2020 0m away

    Details pursuant to condition 9 (acoustic plant noise assessment) of Outline Planning Permission reference 18/0321 dated 28 September, 2018, for Hybrid planning application for the redevelopment of Northfield industrial estate: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings ranging from 35.75m AOD to 111.95m AOD in height, with a total floorspace (GEA) of up to 309,400 sq m (excluding basement up to 42,000 sq m GEA) to accommodate 2,900 homes (Use Class C3), business and storage and distribution (Use Classes B1a, B1c and B8), commercial (Use Classes A1, A2, A3, A4 and A5), community and leisure (Use Classes D1 and D2) including community centre and nursery, new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure. Full planning permission for demolition of existing buildings and structures on the site, all site preparation works and the development of Phase 1 (Buildings A, B, C and D ranging from 1 to 14 storeys in height) to comprise 400 homes (Use Class C3); 910 sq m (GEA) of business floorspace Use Class B1a); 1,290 sq m (GEA) of commercial floorspace (Use Classes A1, A2, A3, A4 and A5); and 1,610 sq m (GEA) of community and leisure floorspace (Use Classes D1 and D2), including a community centre and nursery; together with new basement level including energy centre, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure.

    Granted Conditions Demolition 4 docs
  • Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    26/0868 Submitted 2 Apr 2026 0m away

    Non-material amendment (alterations to ground floor arrangement of Block H and basement under Blocks G and H) of Removal of condition(s) reference 25/2943 dated 28th April 2026, for Application under Section 73 of the Town and Country Planning Act 1990 (as amended) to vary the wording of Condition 39 (energy statement) and removal of Condition 40 (decarbonisation plans for the site-wide heat network) of Hybrid (Part Outline, Part Full) Planning Permission reference 20/2784 dated 15 June, 2021, comprising: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as amended APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT.

    Granted Amendments Demolition 22 docs
  • Land Former 25-28 Northfields Beresford Avenue Wembley HA0 1NW

    260094CONS Submitted 7 Jan 2026 0m away

    Reserved matters application pursuant to condition 3 (layout; scale; appearance; access; landscaping) of hybrid planning permission 20/2784 (as amended), dated 15th June 2021, for layout, scale, appearance, access and landscaping of Phase 4b comprising the demolition of existing buildings and structures and construction of residential units (Use Class C3) and affordable workspace (Use Class E), together with associated disabled car parking, cycling parking, residential communal and private amenity space, landscaping and public realm works, refuse and servicing arrangements and ancillary facilitating works (All matters reserved) (Out of borough)

    Granted Outline Demolition 2 docs
  • Land Former Northfields, Beresford Avenue, Wembley, HA0 1NW (Known as Grand Union)

    26/0981 Submitted 20 Apr 2026 0m away

    Non-material amendment to alter the wording of condition 13 (residential unit mix) of Removal of condition(s) reference 25/2943 dated 28th April 2026, for Application under Section 73 of the Town and Country Planning Act 1990 (as amended) to vary the wording of Condition 39 (energy statement) and removal of Condition 40 (decarbonisation plans for the site-wide heat network) of Hybrid (Part Outline, Part Full) Planning Permission reference 20/2784 dated 15 June, 2021, comprising: Outline planning permission for the demolition of existing buildings and structures on the site, all site preparation works and redevelopment to provide new buildings to accommodate new homes (Use Class C3), flexible commercial uses, new basement level, associated cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works, various temporary meanwhile uses, interim works and infrastructure with all matters reserved - appearance, access, landscaping, layout and scale. Detailed planning permission for Phase 3 (Buildings G, H and J) for the demolition of existing buildings and structures, all site preparation and infrastructure works and the development of new homes (Use Class C3) and flexible commercial floorspace; together with new basement level, associated storage, cycle and vehicle parking, new vehicular accesses, associated highway works to Beresford Avenue, landscaping and creation of new public and private open space, ancillary facilitating works. Permission subject to a Deed of Agreement dated 11 June 2021 under Section 106 of the Town and Country Planning Act 1990, as amended APPLICATION SUBJECT TO AN ENVIRONMENTAL STATEMENT.

    Granted Amendments Demolition 5 docs

In Brent

  • 26/1009 Granted

    506 High Road, Wembley, HA9 7BP

    Installation of 2x static internally illuminated ATM surrounds to the ATM machines to the side and front elevations of the bank

    23 Apr 2026 Advertising
  • 26/1046 Refused

    First Floor, 397 High Road, Wembley, HA9 6AA

    Erection of 2x internally illuminated fascia signs to front elevation of first-floor church

    24 Apr 2026 Advertising
  • 26/0796 Granted

    8-9 Neeld Parade, Wembley Hill Road, Wembley, HA9 6QU

    Advertisement consent for proposed installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign to shopfront

    27 Mar 2026 Advertising
  • 26/0704 Granted

    473 High Road, London, NW10 2JH

    Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

    19 Mar 2026 Advertising
  • 26/0272 Granted

    20 Wembley Park Boulevard, Wembley, HA9 0HP

    Installation of 1x static internally illuminated fascia sign and 1x static internally illuminated projecting sign to the shopfront.

    4 Feb 2026 Advertising