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Planning application

1 Olympic Way, Wembley, HA9 0NP

Refused Brent 21/0016 Advertisement consent

At appeal, which passes the decision to the national inspectorate. Anyone who commented before is normally able to comment again.

Proposal

Internally illuminated advertising board on front of building

As published by the council, reference 21/0016

Application record

Reference
21/0016
Type
Advertisement consent
Status
Appeal decided
Decision
Permission Refused
Received
4 Jan 2021
Validated
4 Jan 2021
Decided
30 Mar 2021
Ward
Tokyngton
Decision by
Delegated Team Manager
Postcode
HA9 0NP

Site history

Applications at this address on the Brent register

This site has had 9 applications since 2020: 7 approved, 1 refused.

  • 21/2590 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to condition 32 (wealdstone brook wide buffer zone) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 1 Sep 2021 Conditions
  • 21/2588 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to condition 28 (refuse management) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 1 Sep 2021 Conditions
  • 21/2481 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to conditions 27 (parking design and management plan), 29 (delivery and servicing plan) and 30 (boiler emissions) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 25 Aug 2021 Conditions
  • 21/1939 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to condition 21 (security measures) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 3 Aug 2021 Conditions
  • 20/4125 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to condition 31 (noise from concerts) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 4 Feb 2021 Conditions
  • 20/3750 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to condition 26 (ground floor cycling parking) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 15 Jan 2021 Conditions
  • 20/3161 Granted

    1 Olympic Way, Wembley, HA9 0NP

    Details pursuant to conditions 22 (landscaping) and 23 (planting species) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Decided 22 Dec 2020 Conditions
  • 20/2371 Withdrawn

    1 Olympic Way, Wembley, HA9 0NP

    Internally illuminated advertising board on front of building

    Decided 25 Sep 2020 Advertising

Timeline

Dates from the published record

  1. 4 Jan 2021

    Received by Brent

  2. 30 Mar 2021

    Decision issued: Permission Refused

  3. 20 Aug 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Agent on file

851 applications on PlanIndex · across 151 councils · 87% granted

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Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What happens at appeal

This application is at appeal, which passes the decision from Brent to the planning inspectorate, and the outcome will replace the council's decision. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 1 Olympic Way, Wembley, HA9 0NP

    20/2371 Submitted 6 Aug 2020 0m away

    Internally illuminated advertising board on front of building

    Withdrawn Advertising 2 docs
  • 1 Olympic Way, Wembley, HA9 0NP

    20/3750 Submitted 17 Nov 2020 0m away

    Details pursuant to condition 26 (ground floor cycling parking) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Granted Conditions New dwelling Extension +1 6 docs
    Major scheme
  • 1 Olympic Way, Wembley, HA9 0NP

    21/2590 Submitted 7 Jul 2021 0m away

    Details pursuant to condition 32 (wealdstone brook wide buffer zone) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Granted Conditions New dwelling Extension +1 5 docs
    Major scheme
  • 1 Olympic Way, Wembley, HA9 0NP

    21/2588 Submitted 7 Jul 2021 0m away

    Details pursuant to condition 28 (refuse management) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Granted Conditions New dwelling Extension +1 5 docs
    Major scheme
  • Telecoms Equipment, 1 Olympic Way, Wembley, HA9 0NP

    21/0020/TELN Submitted 5 May 2021 0m away

    Notification under the electronic communications code regulations 2003 as amended to utilise permitted development rights for removal of 12 no antennas and installation of 6 no antennas and 1 no 600mm dish, 1 no 300mm dish together with ancillary development thereto on roof top (Part of 16 of Schedule 2 of the Town and Country Planning General Permitted Development Order 2015, as amended)

    Decided
  • 1 Olympic Way, Wembley, HA9 0NP

    21/2481 Submitted 30 Jun 2021 0m away

    Details pursuant to conditions 27 (parking design and management plan), 29 (delivery and servicing plan) and 30 (boiler emissions) of Full Planning Permission reference 19/0395 dated 30 June, 2020, for Erection of upto 7 storey roof top extension to the existing building to create 90 flats; erection of a rear extension to existing building to create a new 15 storey block (including a 2 storey under-croft for vehicular and pedestrian access) to create 26 flats, conversion of existing 8th floor office space to create 3 flats, creating a total of 119 self-contained flats; infilling of ground floor undercroft of existing building to form new ground floor uses comprising retail floorspace (A1, A3, A4) and office floorspace (B1), creation of first floor podium above existing car parking space to provide a landscaped amenity space for residents with associated cycle and refuse storage, creation of public access alongside Wealdstone Brook and refurbishment of existing building facades to No. 1 Olympic Way (including replacement of windows), subject to a Deed of Agreement dated 29th June 2020 under Section 106 of the Town and Country Planning Act 1990 (Revised description)

    Granted Conditions New dwelling Extension +1 8 docs
    Major scheme

In Brent

  • 26/1009 Granted

    506 High Road, Wembley, HA9 7BP

    Installation of 2x static internally illuminated ATM surrounds to the ATM machines to the side and front elevations of the bank

    23 Apr 2026 Advertising
  • 26/1046 Refused

    First Floor, 397 High Road, Wembley, HA9 6AA

    Erection of 2x internally illuminated fascia signs to front elevation of first-floor church

    24 Apr 2026 Advertising
  • 26/0796 Granted

    8-9 Neeld Parade, Wembley Hill Road, Wembley, HA9 6QU

    Advertisement consent for proposed installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign to shopfront

    27 Mar 2026 Advertising
  • 26/0704 Granted

    473 High Road, London, NW10 2JH

    Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

    19 Mar 2026 Advertising
  • 26/0272 Granted

    20 Wembley Park Boulevard, Wembley, HA9 0HP

    Installation of 1x static internally illuminated fascia sign and 1x static internally illuminated projecting sign to the shopfront.

    4 Feb 2026 Advertising