17/00498/A

1. 4 May 2017

   Received by Bracknell Forest

2. 27 Jun 2017

   Decision issued: Refusal

3. 27 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 17/00791/LB Refused

  36 High Street Bracknell Berkshire RG12 1LL

  Display of 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign

  19 Jul 2017 0m away Heritage and listed buildings
• 16/00423/NMA Decided

  40-52 High Street Bracknell Berkshire RG12 1LL

  Non-material amendment to planning permission 15/00988/FUL for minor changes to the frontage involving external materials, lighting and glazing.

  27 Apr 2016 3m away Amendments
• 17/00094/COND Granted

  40-52 High Street Bracknell Berkshire RG12 1LL

  Detials pursuant to condition 04 (materials) of planning permission 15/00988/FUL.

  11 May 2017 3m away Conditions
• 16/00146/COND Granted

  40-52 High Street Bracknell Berkshire RG12 1LL

  Details Pursuant to condition 03 (lighting) and 04 (materials) of planning permission 15/00988/FUL

  4 Jul 2016 3m away Conditions
• 22/00992/A Granted

  20 Braccan Walk Bracknell Berkshire RG12 1BE

  2 no. fascia signs, 1 no. projecting sign, 10 no. branded breeze screens and 3 no. branded parasols.

  8 Dec 2022 13m away Advertising
• 17/00788/FUL Granted

  20 Braccan Walk Bracknell Berkshire RG12 1BE

  Formation of external seating area.

  14 Jul 2017 13m away Full applications

• PA/2026/0633 Awaiting decision

  J SAINSBURY PLC, RINGMEAD, BIRCH HILL, BRACKNELL, RG12 7SS

  Installation of a We Buy Any Car Customer pod (sui generis use) and associated signage

  23 Jun 2026 Advertising
• PA/2026/0397 Granted

  RADIUS COURT, EASTERN ROAD, BRACKNELL, RG12 2UP

  Proposed installation of an illuminated, mounted wall display sign.

  24 Apr 2026 Advertising
• PA/2026/0383 Granted

  RSA House, Western Road , Berkshire, Bracknell, RG42 1RX

  Installation of two externally illuminated wall mounted signs and one non-illuminated wall mounted sign

  30 Apr 2026 Advertising
• PA/2026/0376 Refused

  19-23 BRACCAN WALK, BRACKNELL, RG12 1BE

  Application for advertisement consent for the installation of hub incorporating advert display, with automatic change of images at 10 second intervals

  22 Apr 2026 Advertising
• PA/2026/0343 Awaiting decision

  ASHLYN HOUSE, TERRACE ROAD NORTH, BINFIELD, BRACKNELL, RG42 5JA

  1x sign post advertisement and 1x wall mounted advertisement

  17 Apr 2026 Advertising