Planning application
Penton Securities Ltd 79A Sterte Avenue West Poole BH15 2AL
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Advertisement Consent for 4no. Lamborghini signage fascia's above showroom area. 2no. Lamborghini logos on signage fascia's. 1no. Lamborghini freestanding totem sign. 1no. Lamborghini Service sign.
As published by the council, reference P/26/00012/ADV
Application record
- Reference
- P/26/00012/ADV
- Type
- Consent to display an Advertisement
- Status
- Application Approved
- Decision
- Granted
- Received
- 5 Jan 2026
- Validated
- 5 Jan 2026
- Decided
- 16 Feb 2026
- Ward
- Poole Town
- Decision by
- Delegated
- Postcode
- BH15 2AL
Timeline
Dates from the published record
-
5 Jan 2026
Received by Bournemouth, Christchurch and Poole
-
16 Feb 2026
Decision issued: Granted
-
12 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
79A Sterte Avenue West Poole BH15 2AL
Advertisement consent for 4 no. internally illuminated fascia signs, 2 no. internally illuminated logo signs, 1no. internally illuminated freestanding totem sign and 1no. internally illuminated service sign
Withdrawn Advertising 5 docs -
Premier Inn Sterte Avenue West Poole BH15 2BD
Prior approval for installation of roof mounted solar photovoltaic system
Granted Prior approval 10 docs -
Premier Inn Sterte Avenue West Poole BH15 2BD
Demolition of existing hotel restaurant and replacement with new building providing additional hotel bedrooms and breakfast room, together with alterations to the car park and all associated works.
Granted Full applications Demolition 78 docs -
Premier Inn Sterte Avenue West Poole BH15 2BD
Installation of external plant equipment
Granted Full applications 15 docs -
1 Holes Bay Road Poole BH15 2BD
Advertisement consent for Illuminated 6m Omoda totem
Granted Advertising 8 docs -
Land at Sterte Avenue West Poole BH15 2AA
76% historically approved · decision due ~17 Sep
New external plant equipment and associated compounds and elevation alterations to include new louvres and escape door.
Awaiting decision Full applications 17 docs
Other advertising applications
In Bournemouth, Christchurch and Poole
-
P/26/02859/ADV Granted
Unit A Mallard Road Retail Park Mallard Road Bournemouth BH8 9PE
Advertising Consent for external illuminated signage
-
P/26/04144/ADV Awaiting decision
56-58 Commercial Road Bournemouth BH2 5LR
New signage to shopfront & new LED illumination feature to shopfront windows.
-
P/26/03224/ADV Granted
891-895 Turbury Retail Park, Unit 1 Ringwood Road Bournemouth BH11 8LL
Retrospective advertising consent for an non-illuminated We Buy Any Car corporate branding displayed on a mobile solar-powered vehicle purchasing POD located within the customer car park of Turbury Retail Park. The advertisements comprise the company name, logo and associated branding graphics applied to the external elevations of the POD for identification purposes. No digital displays, moving advertisements or illuminated signage are proposed.
-
P/26/02908/ADV Refused
SSE-03 Pavement o/s 27-31 Old Christchurch Road, Bournemouth BH1 1DS
Advertisement Consent for installation of 1no. new BT Street Hub, incorporating 2no. digital 75" LCD advert screens.
-
P/26/04092/ADV Awaiting decision
1466 Wimborne Road Bournemouth BH10 7AS
Low light RGB multi-colour LED display board and fascia sign