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Planning application

2026/02197/PA

Bullring Link, Upper Mall West Bullring, Birmingham, B5 4BS

Granted Birmingham Advertisement

Proposal

Display of 3no. internally illuminated roundel sign, 1no. internally illuminated digital screen and associated window vinyls.

As published by the council, reference 2026/02197/PA

Timeline

Dates from the published record

  1. 22 Apr 2026

    Received by Birmingham

  2. 22 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 26 Jun 2026

    Decision issued: APPROVE TEMPORARY

  4. 20 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 2025/05032/PA Refused

    All Bar One Unit 28b, Birmingham New Street Railway Station, Unit 28b Smallbrook Queensway Birmingham B2 4QE

    Display of internally illuminated set of letters

    9 Sep 2025 73m away Advertising
  • 2025/05594/PA Granted

    Next Lower Mall Bullring Birmingham B5 4BA

    Display of 2no. internally illuminated fascia signs, 1 no. halo illuminated other sign, 1no. high level internally mounted and illuminated sign, 1no. set of internally applied window graphics.

    3 Oct 2025 142m away Advertising
  • 2026/00029/PA Refused

    51 Edgbaston Street Birmingham B5 4QL

    Display of 2no. internally illuminated signs and 1no. externally illuminated vertical sign

    7 Jan 2026 160m away Advertising
  • 2026/03130/PA Awaiting decision

    Land at Lower Essex Street, Hurst Street and Sherlock Street Birmingham

    Display of 3.no non illuminated projecting sign

    12 Jun 2026 172m away Advertising
  • 2026/00339/PA Granted

    Odeon Theatre 139 New Street Ladywood Birmingham B2 4NU

    Display of 1no. externally illuminated temporary advertising banner on scaffolding shroud.

    23 Jan 2026 174m away Advertising
  • 2025/04797/PA Status unknown

    53 Stephenson Street Birmingham B2 4DH

    Installation of new shopfront

    28 Aug 2025 182m away Full applications

In Birmingham

  • 2026/02224/PA Granted

    Footpath outside 30 New John Street Birmingham B19 3NB

    Display of 2no. internally illuminated digital advertisement panels on BT street hub unit

    21 Apr 2026 Advertising
  • 2026/02250/PA Granted

    Birmingham Newman University, Genners Lane, Birmingham, B32 3NT

    Display of externally illuminated signage

    24 Apr 2026 Advertising
  • 2026/02194/PA Refused

    Hockley Circus Roundabout Birmingham B19 1DP

    Display of 5.no non-illuminated fascia signs

    22 Apr 2026 Advertising
  • 2026/02183/PA Granted

    Opposite 74 East Meadway Birmingham B33 0AP

    Display of 2no. internally illuminated digital advertisement panels on BT street hub unit

    21 Apr 2026 Advertising
  • 2026/02187/PA Granted

    Perry Beeches Baptist Church Beeches Road Oscott Birmingham B42 2HF

    Display of 1no internally illuminated SMD LED Digital Display

    23 Apr 2026 Advertising