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Planning application

2024/07250/PA

Existing advertising site at the corner of Bromford Lane and Wheelwright Road Birmingham B24 8DW

Granted Birmingham Advertisement

Proposal

Display of single sided 48 sheet internally illuminated sequential advertisement display

As published by the council, reference 2024/07250/PA

Timeline

Dates from the published record

  1. 14 Nov 2024

    Received by Birmingham

  2. 9 Apr 2026

    Validated

    Checked as complete and ready for consideration.

  3. 4 Jun 2026

    Decision issued: APPROVE TEMPORARY

  4. 29 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In Birmingham

  • 2026/02224/PA Granted

    Footpath outside 30 New John Street Birmingham B19 3NB

    Display of 2no. internally illuminated digital advertisement panels on BT street hub unit

    21 Apr 2026 Advertising
  • 2026/02250/PA Granted

    Birmingham Newman University, Genners Lane, Birmingham, B32 3NT

    Display of externally illuminated signage

    24 Apr 2026 Advertising
  • 2026/02194/PA Refused

    Hockley Circus Roundabout Birmingham B19 1DP

    Display of 5.no non-illuminated fascia signs

    22 Apr 2026 Advertising
  • 2026/02183/PA Granted

    Opposite 74 East Meadway Birmingham B33 0AP

    Display of 2no. internally illuminated digital advertisement panels on BT street hub unit

    21 Apr 2026 Advertising
  • 2026/02187/PA Granted

    Perry Beeches Baptist Church Beeches Road Oscott Birmingham B42 2HF

    Display of 1no internally illuminated SMD LED Digital Display

    23 Apr 2026 Advertising