Penta Hotel, Ernest Street, Birmingham, B1 1NS

1. 10 Sep 2024

   Received by Birmingham

2. 11 Nov 2024

   Validated

   Checked as complete and ready for consideration.

3. 6 Dec 2024

   Decision issued: APPROVE TEMPORARY

4. 7 Aug 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 54 Atm Holloway Head Birmingham B1 1NG

  2025/06698/PA Submitted 26 Nov 2025 17m away

  Erection of single storey ground floor extension and repositioning of existing laundry

  Refused Full applications Extension 8 docs
  Small domestic

• Lee Bank Business Centre - Unit 1 Holloway Head Birmingham B1 1HP

  2023/06785/PA Submitted 9 Oct 2023 40m away

  Non Material Amendment to condition 2 attached to planning approval 2018/08452/PA to include reference to a phasing plan as an approved plan

  Granted Amendments 4 docs

• 55 Holloway Head Birmingham B1 1HP

  2024/05852/PA Submitted 11 Sep 2024 40m away

  71% historically approved · decision due ~28 Nov

  Conversion of existing building and 5 storey roof extension for creation of 215 apartments (C3) with ground floor commercial (E) and erection of 9 townhouses; (C3) together with the provision of car and cycle parking and associated landscaping works

  Status unknown Full applications New dwelling Extension 226 docs
  Major scheme

• Lee Bank Business Centre - Unit 1 Holloway Head Birmingham B1 1HP

  2023/05090/PA Submitted 26 Jul 2023 40m away

  Application to determine the details for condition number 7 (sustainable drainage scheme) attached to approval 2018/08452/PA.

  Granted Conditions 15 docs

• 49-51 Holloway Head, Blucher Street, Gough Street, Ellis Street Land bounded by Holloway Head City Centre Birmingham B1 1Q

  2024/07360/PA Submitted 20 Nov 2024 43m away

  Application for a non-material amendment to planning approval 2015/05112/PA to amend the elevation plan for Block A (Gough Street) to allow for railings to be installed adjacent to the entrance

  Granted Amendments 4 docs

• 5 Centenary Square Broad Street Birmingham B1 1DR

  2024/05094/PA Submitted 6 Aug 2024 95m away

  71% historically approved · decision due ~11 Nov

  Erection of a 10-storey (plus 2-storey plant) office development (Use Class E) with associated landscaping and public realm, car parking and servicing proposals

  Status unknown Full applications 66 docs

• 2026/01753/PA Refused

  251 Jockey Road, Birmingham, B73 5XE

  Display of 2no. illuminated signs

  27 Mar 2026 Advertising
• 2026/02178/PA Granted

  footpath outside 89 Lozells Road Birmingham B19 2TR

  Display of 2no. internally illuminated digital advertisement panels on BT street hub unit.

  21 Apr 2026 Advertising
• 2026/02203/PA Granted

  Footpath outside 1750 Coventry Road Birmingham B26 1PB

  Display of 2no. internally illuminated digital advertisement panels on BT street hub unit

  21 Apr 2026 Advertising
• 2026/03136/PA Refused

  Portland House 7 Portland Road Edgbaston Birmingham B16 9HN

  Display of 1.no externally illuminated free standing LED screen.

  12 Jun 2026 Advertising
• 2026/03565/PA Granted

  155 Alum Rock Road, Birmingham, B8 1NH

  Display of 1no. non-illuminated fascia sign

  16 Jun 2026 Advertising