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Planning application

LA04/2025/1922/A

251 Upper Newtownards Road, Belfast, BT4 3JF

Granted Belfast Advertisement

Proposal

2 front illuminated signs and 1 projected illuminated sign

As published by the council, reference LA04/2025/1922/A

Timeline

Dates from the published record

  1. 11 Nov 2025

    Received by Belfast

  2. 22 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In Belfast

  • Unit 5, Donegall Arcade, 5-7 Castle Place, Belfast, BT1 1GA

    2 No. shop signs on the shop front fascia, 1 No. hanging projecting sign, 1 No. vinyl sign and 1 No. digital advertisement screen

    3 Jun 2026 Advertising
  • 15-19 William Street South, Unit B, Belfast, BT1 4AR

    3x signage, to include 1x projecting sign and 2x shop sign

    27 May 2026 Advertising
  • Unit 6 Ug, Boux Avenue 1 Victoria Square, Belfast, BT1 4QG

    1 Shop sign

    3 Jun 2026 Advertising
  • The Door Store 53 Boucher Road, Belfast, BT12 6HR

    Replacement of an existing sign on the southern elevation with an LED sign

    17 Feb 2026 Advertising
  • Existing Offices and Showroom located at 384 Donegall Road, Belfast. BT12 6FY

    1 Digital Sign

    25 Mar 2026 Advertising