Planning application
Brent Cross Cricklewood Regeneration Area 21 Merchant Street London NW2 8AQ
Works: Windows or glazing
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Installation of 3 no. fascia signs, 2 no. projecting signs, 5 no. canvas awning signs above shopfront.
As published by the council, reference 26/2332/ADV
Application record
- Reference
- 26/2332/ADV
- Type
- Advertisement
- Status
- Pending Consideration
- Received
- 19 Jun 2026
- Validated
- 19 Jun 2026
- Ward
- Cricklewood
- Postcode
- NW2 8AQ
Timeline
Dates from the published record
-
19 Jun 2026
Received by Barnet
-
10 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 14 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Barnet took a median of 43 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
Agent on file, registered in London
651 applications on PlanIndex · across 99 councils · 93% granted
Trade members see who it is, their full track record, and every application they have filed.
See who's behind itDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
The process from here
This application is with Barnet for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
Plot 13, Brent Cross Regeneration Area, North West London, Off Parkview Avenue
95% historically approved · decision due ~5 Nov
Submission details for the discharge of Condition 29.4 (Internal Noise Standards) in relation to the construction site comprising the southern blocks (Blocks E and F only) of Plot 13 (as illustrated on the 'Brent Cross Town Plot 13 Planning Demise Areas' plan) as approved by Reserved Matters Approval reference 18/6337/RMA dated 18/03/2019 (as amended by 20/1209/NMA, 20/5693/NMA, 21/5982/NMA, 23/0621/NMA and 23/5027/NMA) within the Phase 1C sub-phase of planning Permission F/04687/13 dated 23/07/2014 for the comprehensive redevelopment of the Brent Cross Cricklewood Regeneration Area.
Awaiting decision Conditions 4 docs -
8 Aviator Drive London NW2 8AJ
79% historically approved · decision due ~8 Dec
Installation of two internally illuminated fascia signs and one internally illuminated projecting sign
Awaiting decision Advertising 6 docs -
Brent Cross Cricklewood Regeneration Area North West London
Submission of details pursuant to 27.1 (Scheme of Existing Landscape Features) and 27.2 (Arboricultural Method Statement) in relation to Phase 5E of planning permission F/04687/13 dated 23/07/14 for the comprehensive redevelopment of Brent Cross Cricklewood
Granted Conditions 4 docs -
Unit 12.01 Conductor House Merchant Street Brent Cross Cricklewood Regeneration Area North West London NW2
Submission of details pursuant to Condition 30.4 (Extraction and Ventilation Equipment) in respect of Plot 12 within Reserved Matters Application approval 17/6662/RMA dated 28 February 2018 as amended by 20/0362/NMA dated 7 February 2020, 20/1174/NMA dated 4 September 2020, 20/5694/NMA dated 1 April 2021, 21/5981/NMA dated 10 August 2022, 23/2212/NMA dated 4 August 2023 and 23/5028/NMA dated 19 January 2024) falling within Phase 1B (South) of planning permission F/04687/13 dated 23/07/14 for the comprehensive redevelopment of Brent Cross Cricklewood. Details relate to Unit 12.01 for the operational use assumptions of the Karma Bakery only.
Granted Conditions 32 docs -
Plot 23, North Of Merchant Street, Brent Cross Cricklewood Regeneration Area North West London NW2
95% historically approved · decision due ~12 Aug
Submission of details pursuant to Conditions 1.27A (Drainage Concept Design Scheme), 44.5 (Surface Water Drainage), and 45.4 (Flood Storage Scheme) in relation to Plot 23 within the Phase 5E sub-phase of planning permission F/04687/13 dated 23/07/2014 (as amended) for the comprehensive mixed-use redevelopment of the Brent Cross Cricklewood Regeneration Area.
Awaiting decision Conditions 3 docs -
Plot 14 Off Merchant Street Brent Cross Cricklewood Regeneration Area North West London NW2
Submission of details pursuant to Condition 11 (Secured By Design) of Reserved Matters Approval 20/5690/RMA dated 10/03/2021 (as amended by 23/1877/NMA dated 28/06/2023, 23/5029/NMA dated 19/01/2024, 23/5439/NMA dated 08/04/2024, 24/4355/NMA dated 22/11/2024, and 24/4487/NMA dated 02/12/2024) in relation to Plot 14 and associated public realm (Neighbourhood Square) within the Phase 2 (South) (Plots) sub-phase of planning permission F/04687/13 dated 23/07/2014 for the comprehensive redevelopment of the Brent Cross Cricklewood Regeneration Area.
Granted Conditions 4 docs
Other advertising applications
In Barnet
-
26/3113/ADV Awaiting decision
883 - 885 Finchley Road London NW11 8RU
Replacement of existing illuminated fascia signage and illuminated projecting signage.
-
26/3100/ADV Awaiting decision
Plot 1 6 Arbour Street London NW2 8AU
Installation of 2 no. internally illuminated lettering signs, to be affixed to the shopfront fascias on northeast elevation and northwest lobby elevation of ground floor commercial Unit C on Plot 1 within the Brent Cross Cricklewood Regeneration Scheme.
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26/3094/ADV Awaiting decision
East Finchley Underground Station Great North Road London N2 0NW
Installation of 1no. totem pole adjacent to High Road, and 1no. internally illuminated totem pole and 1no. internally illuminated Infotainment screen on an Island within Underground Station Car Park
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26/2218/ADV Granted
39 Ballards Lane London N3 1XP
Installation of 4no. internally illuminated fascia signs, 8no. non-illuminated fascia signs, 2no. internally illuminated projecting signs and 1no window vinyl
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26/1935/ADV Granted
Pentavia Retail Park Watford Way London NW7 2ET
Installation of non illuminated fascia signage and non illuminated directional signage